‘The Marketing Campaign of the Year’ was bestowed on the company for its new corporate communications campaign, which served to elevate Blue Mountain’s corporate brand and establish its unique prowess and prestige. The campaign featured a mix of integrated tactics and incorporates brand planning, mass media, PR, digital media, outdoor hoardings and activations to target a diverse array of stakeholders. It communicated the company’s accomplishments, key partnerships, its commitment to the environment and sustainability as well as the advances it has made in applying the latest technology and design concepts to the real estate industry in Sri Lanka.
The ‘Award for Marketing Excellence’ reflects Blue Mountain’s evolution into a full service real estate company in Sri Lanka which has diversified operations that extend across the areas of land sales, apartment developments and construction. Blue Mountain is much ahead of its peers because it has pioneered professionalism in an otherwise loosely organized real estate sector and demonstrated marketing excellence, by bringing in a professional corporate approach and building Blue Mountain Group into diverse distinct companies that offer specialised expertise in real estate.
The Most Admired Entrepreneur of the Year is the most coveted award at The Global Marketing Excellence Awards and the fact that this award was bestowed on Dr. Hiran Hettiarachchi reflects his professionalism and reputation for building a sustainable company that demonstrates strong corporate stewardship.
Commenting on the Chairman of Blue Mountain Group, Mohan Perera - Group Managing Director & CMO of Blue Mountain said “Dr. Hiran Hettiarachchi, the Founder and the Group Chairman of the Blue Mountain Group is a renowned real estate professional and visionary entrepreneur, with extensive experience in the real estate industry. His leadership forte lies in delivering world-class real estate projects in Sri Lanka that are beacons of design, quality and innovation. Personally, he is an inspiration to countless number of Sri Lankans with his extraordinary vision and sound business acumen. He is a medical doctor by profession who graduated from the Faculty of Medicine from the University of Colombo in 2011 and is now respected as an energetic professional and a dynamic leader within the business fraternity of Sri Lanka.”