By: Staff Writer
August 25, Colombo (LNW): Sri Lanka’s fashion industry will gain international exposure later this month when Ajai Vir Singh, Founder of Colombo Fashion Week (CFW), Responsible Fashion initiative, and the Ceylon Literary and Arts Festival, represents the country at the BRICS+ Fashion Summit in Moscow.
The high-profile gathering, taking place from 28 to 30 August, will bring together leaders of fashion associations, manufacturers, designers, buyers, and experts from over 60 countries. Since its inception, the BRICS+ Summit has become one of the fastest-growing platforms in the global fashion industry, encouraging collaboration and opening new opportunities for emerging markets.
Over the last three years, the event has highlighted talent from more than 90 countries, ranging from Brazil, Ecuador, and Indonesia to South Africa, India, and China. Moscow itself has rapidly developed into a thriving hub of fashion and design, leveraging the BRICS+ platform to build cultural and commercial alliances worldwide.
The Summit’s Business Program will tackle pressing issues including sustainable production, innovation, professional education, international trade expansion, and challenges faced by developing economies. Singh’s participation will position Sri Lanka’s fashion sector within these global discussions.
Speaking ahead of the event, Singh emphasized the importance of the platform for countries like Sri Lanka:
“BRICS+ is becoming a powerful voice for emerging fashion nations. It is not just about style but about dialogue, mutual understanding, and building bridges across cultures. The Summit provides a stage where cultural exchange contributes directly to global creativity and innovation.”
Alongside the BRICS+ Summit, Moscow Fashion Week will run from 28 August to 2 September, featuring Russian designers alongside labels from 10 countries, including Brazil, India, China, Spain, and South Africa. Together, the two events underline the rise of a multicultural fashion community in Russia, positioning Moscow as a central player in the global fashion economy.
Singh’s involvement underscores the progress of Colombo Fashion Week, one of South Asia’s most established fashion platforms. Now over 20 years old, CFW is among the only four fashion weeks in Asia with such longevity, and it continues to nurture Sri Lanka’s design talent while advancing sustainability and responsible practices.
By participating in BRICS+, Singh not only elevates Sri Lanka’s fashion profile but also contributes to fostering partnerships that may enhance exports, open new markets, and strengthen Sri Lanka’s creative economy in the global arena.
