By: Staff Writer
October 22, Colombo (LNW): Sri Lanka Tourism is set to make a significant impression at the World Travel Market (WTM) 2024 in London, UK, as the country’s tourism industry shows promising growth and development.
This year, the largest-ever trade delegation from Sri Lanka will participate, featuring over 100 travel agencies, tour operators, and hoteliers, highlighting the nation’s commitment to establishing itself as a top travel destination for UK travelers.
At WTM 2024, Sri Lanka will present its strategic roadmap to revitalize tourism, with a focus on sustainable growth. The country has already experienced a remarkable 50% year-on-year increase in arrivals from the UK, its second-largest source market.
This surge indicates a positive outlook for Sri Lanka’s travel sector, with the country’s renewed tourism strategy aimed at boosting its appeal.
This year’s participation is especially crucial as it aligns with Sri Lanka’s transformative phase under the new government.
The government’s vision for tourism emphasizes sustainable development, cultural enrichment, and eco-tourism, aiming to leverage the country’s diverse offerings. Efforts to streamline the visa process and enhance Sri Lanka’s reputation as a safe and peaceful destination are also key components of this strategy.
The Sri Lanka Tourism Pavilion, located at N12-210 in the Asia Area of ExCeL Hall, London, will serve as a hub for industry stakeholders, including tour operators, travel agents, media representatives, and diplomats. This collaborative effort aims to promote Sri Lanka’s vibrant tourism experiences to a global audience.
According to. Buddhika Hewawasam, the newly appointed Chairman of the Sri Lanka Tourism Promotion Bureau, this year’s focus will be on showcasing Sri Lanka as a unique travel destination that emphasizes sustainability and innovation. He noted that the stunning landscapes and the country’s commitment to a forward-thinking strategy will be central themes at WTM 2024.
Sri Lanka will also host an official press conference on November 6, 2024, during the WTM event, marking a crucial moment in its tourism revival. This platform will allow Sri Lanka Tourism to engage directly with leading UK and global travel trade media, enhancing its visibility among key industry influencers and potential travelers.
The conference aims to reinforce Sri Lanka’s appeal to UK travelers and highlight its long-term tourism strategy.As Sri Lanka continues to gain attention in the global travel industry, its participation at WTM 2024 represents a pivotal opportunity to expand its tourism horizons.
Visitors to the Sri Lanka Pavilion can expect insights into the country’s future in tourism, networking opportunities, and an immersive introduction to its authentic travel experiences.
WTM 2024 will be held from November 5-7 at the ExCeL Hall in London, marking its 44th year. The event is expected to attract around 50,000 visitors, 5,000 exhibitors, and over 4,000 tourism service providers, making it one of the largest gatherings in the global travel industry.
