Sri Lanka launches national initiative to beautify coastal areas, boost tourism

February 09, Colombo (LNW): A new national initiative aimed at enhancing the beauty of Sri Lanka’s coastline is set to begin today at the Crow Island Beach Park in Mattakkuliya.

This ambitious project, titled “A Beautiful Coast – An Attractive Tourist Destination,” will be spearheaded by Prime Minister Dr. Harini Amarasuriya and is designed to transform the country’s coastal regions into picturesque and inviting spaces for both locals and tourists.

The programme will cover all 14 coastal districts across Sri Lanka, with the goal of making the country’s beaches more accessible, clean, and appealing.

By focusing on sustainability and aesthetic improvements, the initiative aims to attract more visitors to the island’s coastal areas whilst preserving the natural beauty and ecological balance of these regions.

As part of the programme, beaches across the island will undergo beautification projects, including improved infrastructure, better waste management systems, and the creation of more public recreational spaces.

The project is also expected to create awareness about the preservation of Sri Lanka’s unique coastal ecosystems, ensuring they remain vibrant and thriving for generations to come.

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