Johnnie Walker launches world’s lightest whisky bottle

Johnnie Walker has unveiled Blue Label Ultra, a limited edition, first-of-its-kind, boundary-breaking innovation. Weighing just 180 grams, Johnnie Walker Blue Label Ultra is touted as the world’s lightest (70 cl) Scotch whisky glass bottle.

Johnnie Walker has unveiled Blue Label Ultra, a limited edition, first-of-its-kind, boundary-breaking innovation. Weighing just 180 grams, Johnnie Walker Blue Label Ultra is touted as the world’s lightest (70 cl) Scotch whisky glass bottle. Using new, patented glass technology developed by Diageo’s design team, this lighter and lower-carbon bottle embodies the future of luxury packaging, fusing sustainability with exceptional craftsmanship.

Born from a five-year journey in glass innovation, this milestone proves that premium packaging can be both luxurious and eco-conscious. In the course of its research, the brand has been granted a patent to encourage further progress in the industry. In a first for Diageo, a licence for the open-sourced patent will be offered on a royalty-free basis to anyone in the world who wishes to share in these discoveries.

Each bottle is filled with a specially blended liquid by Emma Walker, the Master Blender at Johnnie Walker, featuring whisky from legendary distilleries such as Oban, Brora, and Royal Lochnagar, as well as select ‘ghost whiskies’ from now-closed distilleries. The result is a unique liquid boasting the essence of fresh red berries, sweet vanilla, wood spice, toffee, and warming wood smoke.

To celebrate this milestone, Johnnie Walker has partnered with leading North American-based artists, designers, and the Corning Museum of Glass to further explore the future of design and sustainable innovation. These artists will create bespoke pieces inspired by the innovative glass technology behind Blue Label Ultra, extending the bottle’s spirit of craftsmanship into the broader world of design. Whether through drinking vessels, artistic interpretations, or groundbreaking applications, these commissioned works push the boundaries of lightweight glass, all in the name of progress.

Showcased designers include Amber Cowan, Objects of Common Interest, and Scott Newlin, each recognised for their distinctive contributions to contemporary design and material exploration. During NYCxDesign in May, the commissioned works will be unveiled at an exclusive exhibition hosted at the Cristina Grajales Gallery, a space dedicated to showcasing cutting-edge contemporary design.

“Johnnie Walker Blue Label Ultra was born out of a vision for the future of luxury, one that embraces lighter, sustainable, and innovative design without compromising craftsmanship,” said Jeremy Lindley, Global Design Director at Diageo. “Through our work with leading designers, we’re extending this philosophy beyond whisky packaging, collaborating with some of the most exciting designers to explore new creative frontiers.”

“With Blue Label Ultra, we are pushing the boundaries of design in the world of luxury, with Johnnie Walker at the intersection of artistry and sustainable packaging design,” said Jesse Damashek, SVP of Whisky at Diageo. “This release is a bold step forward, combining an extraordinary new blend with our most innovative bottle yet. Through many of our innovations with Johnnie Walker, it has remained a priority that we celebrate and collaborate with leading progressive creators around the globe.”

With only 888 bottles ever produced, the Johnnie Walker Blue Label Ultra release is an extraordinarily rare expression of whisky craftsmanship. Johnnie Walker Blue Label Ultra will launch in the North American market on May 1, with an SRP of $1,250.

Source: Spiritz