Sri Lanka’s most valuable brands are showing strong signs of recovery and growth, mirroring the broader economic rebound underway in the country. According to the “Sri Lanka 100 – 2025” rankings released by Brand Finance, the collective value of the nation’s top 100 brands has risen to Rs. 559.4 billion, marking a 6% increase compared to the previous year.
Following the country’s severe economic crisis in 2022 and a cautious rebuilding phase in 2023, a more stable macroeconomic environment and bold policy reforms in 2024 have enabled corporate confidence to return. Economic growth reached 5% in 2024, and leading brands have capitalised on this momentum, driven by digital transformation, strategic repositioning, and strengthened consumer trust.
Bank of Ceylon (BOC) emerged as Sri Lanka’s most valuable brand in 2025, with a brand value of Rs. 57.4 billion. The bank’s strong financial performance, particularly an 84% rise in net interest income to Rs. 167.6 billion, has been key to this achievement. Its widespread recognition, extensive branch network of over 600 outlets, and trusted reputation in both urban and rural markets have cemented its place at the top.
Commercial Bank and Dialog Axiata secured second and third place, with brand values of Rs. 46.6 billion and Rs. 35.4 billion, respectively. Notably, Keells was ranked Sri Lanka’s strongest brand, scoring a Brand Strength Index (BSI) of 90.2/100 and earning a AAA+ rating, thanks to its exceptional consumer familiarity and retail presence.
Among the most exciting developments in the rankings is the debut of PickMe, the ride-hailing and digital services platform, which entered at 29th place with a brand value of Rs. 4.3 billion. Since its 2015 launch, PickMe has evolved into a full-fledged digital ecosystem with services spanning food delivery and logistics. Its successful IPO in 2024 underscored investor confidence in Sri Lanka’s homegrown tech sector. With over 100,000 rides completed daily and a 164% growth in ride volumes, PickMe is now an essential part of daily life for many Sri Lankans.
Brand Finance Sri Lanka Chairman Ruchi Gunewardene noted that the rise in brand value reflects more than just numbers—it shows “a return of consumer confidence and trust.” He emphasized that brands excelling in accessibility, innovation, and relevance will be the ones to thrive in a competitive, post-crisis economy.
As inflation stabilizes and policies remain predictable, Sri Lanka’s leading brands are now positioned not just for recovery—but for long-term, sustainable growth.
