By:Staff Writer
August 12, Colombo (LNW): CEAT has once again secured its position as Sri Lanka’s leading tyre brand, topping the Brand Finance Lanka rankings as the ‘Most Valuable Tyre Brand’ for 2025. The company recorded a 15% growth in brand value to Rs. 2.325 billion, earning the 44th spot among the nation’s top 100 brands.
The latest Brand Finance report also ranked CEAT as the sixth strongest consumer brand in Sri Lanka, with an impressive Brand Strength Index score of 83.3 out of 100 and a coveted AAA- rating — an accolade achieved by only a select group of brands in the country. On the global stage, CEAT is recognised as the eighth strongest tyre brand worldwide.
CEAT Kelani Holdings Managing Director Ravi Dadlani attributed the success to a combination of quality, strategic clarity, innovation, and strong consumer trust. “To remain Sri Lanka’s most valuable tyre brand and among the top 10 strongest consumer brands is a tribute to our product quality, our clear strategy, and consistent execution,” Dadlani said. He also credited operational discipline and a relentless focus on innovation for sustaining the company’s market leadership.
Despite intense competition, CEAT maintains 100% brand awareness in Sri Lanka, selling more than 1.2 million tyres annually. Its reach extends well beyond local borders, with exports to over 110 countries, including key markets in Europe and the United States. The brand is also the most awarded tyre manufacturer in the country.
A major driver of CEAT’s momentum in 2025 has been its 360-degree marketing campaign, which has repositioned its premium car radial range as “German Engineered” tyres. The campaign promotes controlled, comfortable driving and has been rolled out across multiple channels, including television, digital platforms, cinema, print, outdoor advertising, and retail displays.
To strengthen its market position further, CEAT is investing in advanced manufacturing technologies and expanding its product portfolio. The company is focusing on car and SUV radials, with the recent launch of the CEAT Europe Range, designed for high-performance European vehicles. Continuous product improvements are also being made across its passenger vehicle range to meet evolving customer demands.
CEAT’s expansion strategy also includes the development of a nationwide premium retail network, aimed at enhancing customer experience and elevating service quality standards. These outlets are designed to reflect the brand’s premium positioning, providing consumers with a consistent and superior purchase and service environment.
With its sustained growth in brand value, strong market share, and global recognition, CEAT’s 2025 performance underscores its ability to adapt, innovate, and lead in a competitive industry. The combination of strong domestic presence, international market reach, and a clear commitment to quality and service has solidified CEAT’s place at the top of Sri Lanka’s tyre market — and among the most respected consumer brands in the country.
