By: Staff Writer
August 21, Colombo (LNW): Sri Lanka has been crowned the most beautiful island in the world for 2025 by global travel authority Big 7 Travel, a timely accolade as the country sees a robust resurgence in tourism.
According to Sri Lanka Tourism Development Authority (SLTDA), over 1.17 million foreign visitors arrived in the first half of 2025—a 15.6% increase from the same period in 2024—highlighting the sector’s recovery momentum.
Monthly growth continues to impress: June alone saw 138,241 arrivals, up 21.8% year-over-year, marking the strongest monthly gain of the year.
As of mid-May, Sri Lanka had nearly reached one million tourists, with 956,639 visitors recorded by then.
Among source markets, India leads—followed by strong interest from the UK, Germany, China, and others.
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This tourism rebound is vital to the economy: the sector is expected to contribute significantly to national recovery, and the World Bank has recently approved a $1 billion loan to bolster key sectors including tourism.
But beneath the rosy figures lie mounting challenges. Iconic wildlife havens like Yala National Park are suffering from severe overcrowding, with too many safari vehicles overwhelming the ecosystem.
Leopard sightings—once a major draw—are increasingly rare, leaving many visitors disappointed. Facilities such as restrooms and sanitation areas at key rest stops remain substandard, with reports of filthy toilets, open doors, and lack of water damaging Sri Lanka’s image.
Without urgent investment in infrastructure, better visitor management, and sustainable planning, experts warn the tourism sector’s reputation could be at risk.
Health and safety concerns are also surfacing. The UK Foreign Office recently issued a travel advisory, noting outbreaks of the chikungunya virus in parts of Sri Lanka, as well as a lingering elevated terrorism risk in areas like Arugam Bay.
Travelers are advised to take precautions, especially against mosquitoes during dawn and dusk, and to remain vigilant in tourist areas.
Moreover, troubling incidents involving tourists and social media stunts have raised red flags. One Chinese tourist fell from a moving train during a photo attempt and is now in critical condition, prompting embassy advisories against dangerous poses on trains.
Sri Lanka stands at a crossroads. Having earned global praise for its natural beauty, the country now faces a critical test in delivering a tourism experience worthy of that accolade.
The opportunity is substantial—but only if officials act swiftly to invest in infrastructure, protect wildlife and public health, and manage crowds sustainably. At stake is not just visitor satisfaction, but the credibility and future of Sri Lanka’s tourism-led recovery.
