Rashika Hennayake September 12, Colombo (LNW):
The Sri Lanka Medical Association (SLMA), together with the Indira Cancer Trust, the Ministry of Health, the Sri Lanka College of Oncologists, the Sri Lanka Society of Breast Surgeons, the College of Community Physicians, and civic partners including Rotary, Lions, Red Cross, and Scouts, cordially invites you to a press briefing on the upcoming TLC Triathlon 2025.
This historic event marks Sri Lanka’s first-ever nationwide triathlon dedicated to breast cancer awareness, taking place across the four corners of the island:
- 5th October – Kilinochchi (North)
- 12th October – Batticaloa (East)
- 19th October – Matara (South)
- 26th October – Colombo (West)
The campaign, themed “Touch. Look. Check.” (TLC), is designed to emphasise the importance of monthly self-breast examination for all women over 20 years of age. With 15 women diagnosed and 3 lives lost daily, this initiative is not just an event, but a national movement for survival, solidarity, and prevention.
Backed by leading media partners—Sirasa/MTV, Shakthi TV, and Wijeya Newspapers Ltd.—the TLC Triathlon will be supported by an unprecedented two-month nationwide campaign beginning 1st August 2025. Over 4,000 participants and many thousands more supporters are expected to take part.
We warmly invite you to attend this briefing to learn more about the triathlon, the partners, and how the media can help amplify this life-saving message.
Your presence and coverage will help us ensure that every family in Sri Lanka hears this call to action: Do it for her.
