March 01, Colombo (LNW): A week-long nationwide campaign aimed at tackling drug abuse and trafficking begins today (01), marking a renewed push by the Government to confront the country’s growing narcotics problem.
Branded as “National Drug Prevention Week”, the initiative runs alongside the broader “A Nation United” programme, a coordinated effort designed to eliminate the influence of illegal drugs from communities across the island.
The move to dedicate a special week to prevention and awareness was endorsed by the National Operations Council overseeing the flagship campaign.
In line with Public Administration Circular 29/2025, the Ministry of Public Administration, Provincial Councils, and Local Government has formally instructed state institutions to observe the week with targeted activities and outreach programmes.
Authorities say the campaign is not limited to enforcement alone. While law enforcement agencies will continue crackdowns on trafficking networks and illegal distribution, a strong emphasis will also be placed on rehabilitation and reintegration of those struggling with addiction. Officials stress that prevention, education and early intervention remain central to long-term success.
Throughout the week, government offices, schools and affiliated institutions will host seminars, workshops and awareness sessions. Teachers and students are among the key focus groups, with tailored educational materials being introduced to highlight the health, social and legal consequences of drug use.
Public messaging will also extend beyond classrooms and offices. Awareness material is set to be displayed on buses, three-wheelers and school transport vehicles, ensuring the campaign reaches commuters and local communities. Organisers say this multi-pronged approach is intended to spark open discussion and encourage families to engage more actively in prevention efforts.
Officials expressed confidence that sustained public engagement, combined with firm legal action and accessible rehabilitation services, will strengthen the country’s resolve to overcome the narcotics threat and build safer communities.