March 30, Colombo (LNW): A nationwide initiative aimed at encouraging more mindful use of energy has been officially introduced, as Sri Lanka seeks to safeguard its resources amid growing global uncertainties.
The programme, titled “Surakimu Lanka”, was unveiled today with the backing of the President’s Media Division, which described it as a collective effort to build a culture of conservation across the country. Authorities say the campaign is intended to raise awareness about the importance of reducing unnecessary energy consumption at both household and institutional levels.
Officials noted that the move comes against the backdrop of potential disruptions to fuel and energy supplies linked to ongoing instability in the Middle East, as well as concerns over possible El Niño weather patterns that could affect hydropower generation in the months ahead.
Rather than imposing strict limits, the initiative focuses on voluntary public participation. Citizens are being encouraged to cut down electricity usage during peak evening hours—particularly between 6.00 p.m. and 10.00 p.m.—and shift energy-intensive activities to daytime wherever feasible.
The campaign, which will run for approximately five months, forms part of the broader “Clean Sri Lanka” drive and carries the theme of unity and shared responsibility. It is expected to involve a wide range of stakeholders, including government bodies, private sector organisations, and community groups.
Authorities emphasised that efficient management of national resources, coupled with greater transparency, remains central to the effort. With a significant portion of the country’s electricity generated through hydropower, the programme also highlights the need for prudent water usage to ensure long-term sustainability.
By placing responsibility in the hands of the public, officials hope the initiative will not only ease pressure on the national grid but also strengthen resilience in the face of uncertain global energy conditions.