Doctors Urge Healthier New Year Celebrations with New Public Awareness Drive

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April 06, Colombo (LNW): The Sri Lanka Medical Association (SLMA) has launched a nationwide health awareness initiative ahead of the Sinhala and Tamil New Year, encouraging the public to adopt more balanced eating habits and remain physically active during the festive season.

As part of the campaign, the association is set to unveil a specially designed infographic at its auditorium in Colombo today (06). The material, developed by the SLMA’s Non-Communicable Diseases Committee, is intended to educate both the public and media on maintaining wellbeing while enjoying traditional celebrations.

Medical experts noted that beloved festive treats such as kavum, mung kavum and kokis, though culturally significant, tend to be rich in sugar, refined flour and oils. Overindulgence—particularly among those with chronic conditions—can lead to serious health complications.

The association highlighted that individuals living with illnesses such as diabetes, hypertension and heart disease often abandon their usual routines during April festivities, increasing their vulnerability to health risks.

In its statement, the SLMA stressed that while the New Year is a time for sharing and celebration, it should not come at the expense of long-term wellbeing. Increased consumption of sugary, salty and oily foods, combined with reduced physical activity, can elevate blood pressure and glucose levels, potentially triggering serious events such as heart attacks.

To help mitigate these risks, the programme promotes simple but practical measures. These include enjoying traditional sweets in moderation rather than as full meals, offering healthier alternatives like fresh fruit and water to guests, adhering strictly to prescribed medication schedules, and incorporating daily exercise such as walking or participating in traditional games.

The SLMA also confirmed that its educational material will be distributed across the island in Sinhala, Tamil and English, aiming to reach a broad audience and promote a healthier approach to celebrating the New Year without losing sight of cultural traditions.