The hit single ‘Menike Mage Hithe’ covered by Sri Lankan singing sensation Yohani has now been accounted for direct politicisation in India, as the Ruling Party Bharatiya Janata Party (BJP) led by Prime Minister Narendra Modi has copied the song’s melody for its political campaign for the upcoming State Election in Uttar Pradesh.
The song’s melody has been rearranged into ‘Yehi Modi, Yehi Yogi, Upyogi, Sahayogi,’ a Hindi theme song for the BJP’s political campaign, appealing to the public to vote for its Chief Ministerial Candidate Yogi.
The State Election at Uttar Pradesh, the largest state in India, is due to be held on February 10.
The hit single became a craze all over India in recent times and was sung by various artists in different languages in India as well as in neighbouring countries.
The foundation to the song being politicised in India was laid last year as the country’s Prime Minister Modi explicitly praised Yohani, saying that she was able to win the hearts of millions in India.
Earlier, ‘Menike Mage Hithe’ was used for the West Bengal State Election. Chief Ministerial Candidate Mamtha Banerjee used a Bengali adaptation of the song for her political campaign.