By: Staff Writer
Colombo (LNW): Sri Lanka is set to unveil a Master Plan and National Tourism Policy to attract more tourists in to the island nation while developing Sigiriya, as the country’s first sustainable tourist destination with the contribution of all relevant parties.
With arrivals surpassing the 100,000 mark in the first 26 days of March, Sri Lanka’s tourism industry has welcomed over 300,000 visitors in the first quarter, starting 2023 on a positive note.
Sri Lanka is expecting 1.55 million tourists in 2023 led by visitors from India, Chairman of Sri Lanka Tourism Development Authority Priyantha Fernando said.
“We are targeting almost 260,000 India arrivals this year,” Fernando disclosed adding that with the Chinese traffic opening up of this month there will be further increases.
“We are expecting 1.55 million tourist’s arrivals this year it is quiet promising. We ended with of 102,545 tourists in the month of January 2023.”
In this tourist promotion drive, Sigiriya, which is considered not only an important archaeological site in Sri Lanka but also a UNESCO world heritage, is a tourist destination with a high level of local and foreign tourist attractions.
The joint proposal to this effect submitted by the Tourism Minister Harin Fernando and the Buddhasashana, Cultural and Religious Affairs Minister Vidura Wickramanayake was approved by the Cabinet of Ministers at its meeting on Monday.
This is also the first time Sri Lanka’s tourism industry recorded over 100,000 tourist arrivals in three consecutive months after 2019.
Led by Russian travellers, during the first 26 days of March, a total of 105,714 tourists arrived in the country, propelling the cumulative figure to 315,898 continuing the growth momentum and boosting hopes for a good year.
The growth in the first quarter (with a few days remaining) of tourist arrival is over 10.7% compared to the same period last year, but still 55% lower than the first quarter of the benchmark year 2018.
Russia leads as the top source market, reflecting 21% or 22,038 of total arrivals during the first 26 days of March followed by India with 15% or 15,695, the United Kingdom with 8% or 8,555, Germany with 8% or 8,256, and the US with 5%, provisional data released by the Sri Lanka Tourism Development Authority yesterday noted.
“Sri Lanka’s tourism industry has made a strong comeback in 2023 after a series of major setbacks from 2019. The respect and tribute of it should go to all stakeholders of the industry for all their dynamic and steadfast commitment to overcoming the challenges. I salute their dedication and efforts,” Tourism Minister Harin Fernando disclosed.
He also said that the National Tourism Policy blueprint will also be implemented soon to set out consistent policies and standards to boost Sri Lanka’s tourism industry to its next stage of growth in 2024.
“We are excited about 2023, as plans are underway to make Sri Lanka a year-round destination,” the Minister added.
Tourism accounts for close to 5% of Sri Lanka’s economy. The industry is hopeful of achieving 1.55 million visitors and an income of $ 2.88 billion in 2023.
With Sri Lanka Tourism not opting for a global communication blitz in 2023, however, it will focus on nine key markets identified as India, Russia, China, the UK, France, Germany, the Middle East, and Nordic countries.
The MICE tourism segment is earmarked as a key segment Sri Lanka looks to explore this year to push the numbers and earnings.
Analysis opined that the continuous positive publicity at the global level was also a major factor for the boost in arrivals post-political instability just last year.
