By: Staff Writer
Colombo (LNW): In the wake of lifting travel restrictions by China, Sri Lanka has invigorated its Chinese tourist and investor promotion campaign
Sri Lanka China’s lifting of travel restrictions has pushed many countries to attract Chinese travellers; one of them is Sri Lanka.
The island nations expects Chinese tourists to arrive in the New Year in large numbers , alongside strengthened cooperation with China.
The Embassy of Sri Lanka in Beijing organized a promotional event at the Chancery premises on 15 December 2023, to announce the Free Visa Regime introduced by Sri Lanka, to 7 countries, including China. Over 60 guests representing the Chinese outbound travel industry and local media participated in the event.
Addressing the gathering, Charge d’ Affaires a.i. K. K. Yoganaadan invited the outbound travel companies and local media to work in coordination with the Embassy of Sri Lanka to give wide publicity on Sri Lanka as a favoured travel destination among the Chinese public, in view of the Free Visa Regime introduced recently
Stating that SALT Agency, a key Search Engine Optimization specialist, has named Sri Lanka as the 5th fastest growing tourism destination in 2024, the Charge d’Affaires a.i. urged Chinese travelers to select Sri Lanka as their holiday destination in the forthcoming Spring Festival holidays.
A special video message by the Chairman of the Sri Lanka Tourism Promotion Bureau Chalaka Gajabahu was screened at the event, in which he said that Sri Lanka is ready to welcome Chinese tourists and hopes that China will become the top country to send tourists to Sri Lanka.
After the presentation, there was an engaging quiz session in which the winners were presented with an exquisite gift of Ceylon Tea, adding an interactive and enjoyable element to the event.
Promotional videos showcasing the enchanting beauty of Sri Lanka’s tourist destinations, the rich heritage of Ceylon Tea, and the brilliance of Sri Lankan gems were screened during the event.
A special display of tea was arranged at the event where invitees savoured the renowned flavors of Ceylon tea.
Looking beyond the tourism sector – China is Sri Lanka’s largest trading partner and largest source of external investment.
So the Chinese government is hoping to sign the free trade agreement within this year, which will open up more trade between the two countries.
