Sri Lanka handicrafts and handloom textiles and ready made garments are to be popularised in China under the government’s special programme of local traditional products in foreign countries. Foreign Ministry announced.
The Foreign Ministry and the State Ministry of Batik, Handloom and Local Apparel Products will implement this programme to promote Sri Lankan batik, handloom and local apparel products through Sri Lankan Missions worldwide.
Under this initiative `Laksala’ franchise outlets are to be opened in those selected countries and the first such handicrafts and handloom soutlet was set up in in Miami, Florida in the USA in early September last year.
The Boom Lanka Batik and Gifts LLC, USA (Ceylon Gallery) is the official franchisee of the Franchise Show Room outlet, at 1381, NW45 Street, Miami, FL 33142, USA.
The sixth Laksala franchise outlet is to be set up in China under this initiative to sell traditional handicraft items including handloom products including batik costumes, gem and jewellery products, Ceylon tea, coffee, local ayurvedic products, organic products and Cosmetic products, produced by Sri Lankan rural craftsmen and also to promote the sale and marketing Sri Lankan handicrafts abroad.
The agreement to establish this shopping centre in Zheejian China was signed ata ceremony held at the State ministry auditorium on Friday 18 between Zhejiang Boswin Technology Private Limited and ‘Laksala –Sri Lanka Handicrafts Board.
State Minister Dayasiri Jayasekera was the Chief Guest at the signing ceremony held in the presence of SLHB, Chairman Attorney at Law Lakmal Wickramaarachchi and senior officials.
All Sri Lankan traditional products that are supplied at the franchise outlet are sold under the world-renowned Laksala brand which has been highly recognised among foreign tourists visiting Sri Lanka annually.
Sri Lanka Handicrafts Board’s Laksala will receive foreign exchange revenue from from the exports of local handicraft and handloom textiles apparel and other items, a percentage from the monthly sales of products and a Royalty Fee for using’ Laksala’ world renowned brand name in China, state minister Dayasiri Jayasekera said.
He added that Laksala is the country’s only State-owned pioneer gifts and souvenir shop and it was established in 1964 during the tenure of former Prime Minister Sirimavo Bandaranaike. Currently, Laksala has a 12-Showroom island-wide network.
