May 24, Colombo (LNW): Sri Lanka Tourism made headlines at the 31st edition of the Arabian Travel Market (ATM) which was held from 6th May to 9th May 2024 in Dubai, UAE.
The travel fair was held at the Dubai World Trade Center (DWTC) in line with the theme of empowering innovation – transforming travel through entrepreneurship.
This was the largest tourism event in the Middle East which provided global exposure, business & travel opportunities for the tourism sector.
Sri Lanka Tourism Promotion Bureau (SLTPB) has been participating at this event since 2003 along with the members of the travel and tourism industry in Sri Lanka and this year SLTPB has a vibrant and elegant stand with more than 60 participants from the travel and tourism industry.
A press conference was organized by SLTPB on the 2nd day of the Travel show which was 7th May 2024 with the presence of large number of international journalists and TV channels.
Speaking at the press conference, the Minister of Tourism,. Harin Fernando, highlighted country’s vision on the idea of the new logo and the unforgettable experience which travelers could get from Sri Lanka.
Chairman SLTPB, Chalaka Gajabahu highlighted the importance UAE tourists to boost the total tourist arrivals to the country and invited all participants to experience the country offering the best holiday choices for an interested traveler.
SLTPB & Emirates renewed its commitment in promoting tourism in Sri Lanka through a Memorandum of Understanding (MoU) that includes of indicatives designed to promote and play a major role in reviving the tourism and trade sectors in the country.
Chalaka Gajabahu-Chairman of SLTPB signed the MOU from Sri Lanka Tourism while Ahmed Khoory Senior Vice President, Commercial Operations West Asia & Indian Ocean, signed from Emirates.
The agreement was signed in the presence of Minister of Tourism, Lands, Sports and Youth Affairs- Harin Fernando
ATM concluded successfully creating excellent platform to Sri Lanka Tourism to showcase its tourism offering and created new partnership with travel professionals and business stakeholders in the Middle East region
