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Revolutionary Social Listening Technology Transforms Brand and Political Campaign Strategies

Z Messenger (Pvt) Ltd, a leading Marketing Technology company in Sri Lanka, in partnership with Locobuzz, a cutting-edge social listening and sentiment analyzing platform is set to revolutionize how brands and political campaigners engage with their audience.  

In the digital age, social media has become a powerful force in shaping public opinion and influencing political landscapes. Political campaigns are increasingly leveraging social media platforms to connect with voters, disseminate messages, and gain insights into public sentiment. 

Social listening technology harnesses the power of artificial intelligence and big data analytics to provide real-time insights into public sentiment, trends, and opinions across various online platforms. By analyzing millions of data points, zMessenger’s social listening technology offers a comprehensive understanding of how audiences perceive brands or political personalities.

For brands, this technology offers invaluable insights to shape marketing strategies, enhance customer engagement and outpace competitors. By monitoring public sentiment real-time, brands can address issues promptly, capitalize on positive trends and make data-driven decisions to drive business success.

Social listening and Political campaign landscape:

Internationally, prominent political figures and campaigns have successfully utilized social listening to gain a competitive edge.  During the 2016 US presidential election, candidates employed social listening tools to understand voter sentiment, identify key issues and tailor their messaging to resonate with the electorate. 

Similarly zMessenger, together with Polipedia- an Australian-based political data platform, leveraged social listening platform to gauge public attitude towards policies, track voter sentiment and accurately predict voter behaviour during the last Presidential elections in Australia. Moreover, Locobuzz platform has been successfully deployed to manage multiple Government political campaigns worldwide.

Here are the ways that social listening tools help track and manage public sentiments on web and social media platforms.

Sentiment Analysis: Social media listening analyze the sentiment behind mentions, categorizing them as positive, negative, or neutral. This helps campaigns gauge the public’s emotional response to specific issues or candidates.

Keyword Tracking: These tools track keywords and social media hashtags relevant to the campaign, allowing campaigns to identify popular topics and monitor the use of specific terms across social media platforms.

Demographic Insights: Social media listening tools provide demographic information about individuals engaging in conversations. This helps campaigns understand the characteristics of their audience and tailor messages accordingly.

Competitor Analysis: Campaigns can monitor the online presence of competitors, gaining insights into their strategies, strengths, and weaknesses. This competitive analysis informs the development of more effective campaign strategies.

Influencer Identification: Identifying and engaging with social media influencers is crucial for campaigns. Social media listening tools can identify individuals with significant online influence, allowing campaigns to build relationships and amplify their message through influential voices.

Crisis Management: Social media listening tools play a vital role in campaign crisis management. By monitoring conversations going on across social networks in real time, campaigns can identify and address potential issues swiftly, minimizing a candidate’s reputational damage.

“Our social listening and sentiment analyzing platform partner, Locobuzz is poised to redefine how brands and political campaigns engage with their audiences,” stated Jayomi Lokuliyana CEO zMessenger. “By leveraging the power of technology, we empower organizations to make informed decisions, strengthen connections with their target audience and achieve their objectives” 

zMessenger invites brands and political campaigns to embark on a transformative journey with its Locobuzz social sentiment tracking technology platform unlocking new avenues for engagement, understanding and triumph.

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