By: Staff Writer
September 30, Colombo (LNW): National Development Bank PLC continued to demonstrate strategic agility and resilience amidst less than conducive operating conditions, as was reflected in financial performance for the six months ended 30 June 2024, released to the Colombo Stock Exchange recently.
The Bank posted a pre-tax profit of Rs. 6.5 Bn for the period under review, an impressive growth of 58%, predominantly driven by healthy net interest income. NDB’s Director/ Chief Executive Officer. Kelum Edirisinghe attributed such performance to alignment to the Bank’s current mid-term strategy, delivered by the passionate and dedicated NDB team.
This strategy will enable us to drive profitability and enhance shareholder value, helping the Bank reach and exceed its true potential.
NDB Bank has reached a significant digital achievement by becoming the first bank in Sri Lanka to surpass 100,000 subscribers on its YouTube channel.
This milestone reflects the bank’s commitment to innovation and its digital-first strategy for customer engagement, setting a new standard in Sri Lanka’s banking industry.
As a key player in using social media to connect with its customers, NDB Bank’s YouTube channel serves as a platform for educational and engaging content.
The channel offers financial insights, updates on the bank’s products and services, and educational material on critical financial topics.
Most of its subscribers, over 96%, are based in Sri Lanka, with the primary audience being individuals aged 25-34, followed by the 35-44 age group. Through its dynamic video content,
NDB Bank has been able to empower customers to make informed financial decisions, building trust and loyalty in the process.
This achievement aligns with NDB’s broader strategy to lead the evolving digital landscape. In addition to YouTube, the bank is active on Facebook, Instagram, TikTok, LinkedIn, and X, using these platforms to provide timely information and foster interactive experiences with its customers.
“NDB has always aimed to stay at the forefront of digital banking. Reaching 100,000 subscribers on YouTube is a reflection of our ongoing efforts to deliver meaningful content that resonates with our audience and meets the needs of our tech-savvy customers,” said Darshana Jayasinghe, NDB’s Head of Marketing.
He emphasized that the achievement underscores the bank’s commitment to innovation and its intent to continue expanding its digital presence to add value for customers.
As digital engagement continues to grow, NDB Bank is well-positioned to lead the industry by offering seamless, user-friendly, and innovative financial services.
This accomplishment further solidifies NDB Bank’s leadership in Sri Lanka’s financial sector and its role as a pioneer in digital transformation, setting a new benchmark for customer engagement in the digital age.
