By: Staff Writer
October 21, Colombo (LNW): At the recent BRICS+ Fashion Summit in Moscow, fashion leaders from over 50 countries, including Sri Lanka, announced the formation of the BRICS International Fashion Federation. This initiative aims to create new centers of influence, enhance global collaboration, promote sustainability, and provide growth opportunities for emerging designers.
Ajai V. Singh, Managing Director of Colombo Fashion Week (CFW), highlighted the importance of cooperation in the modern fashion industry. He stated, “Collaboration and knowledge sharing are crucial for growth. The BRICS Fashion Federation offers a unique opportunity for each member country to grow and learn from one another.
This initiative, led by Moscow, serves as a platform for open dialogue, transparency, and a united goal. It’s a promising start that Moscow can build upon to create a progressive global structure,.”he added
Singh was a featured speaker at the summit, discussing “Circularity and Sustainability” in fashion. Over the past 21 years, CFW has established a robust fashion ecosystem in Sri Lanka and was invited to contribute to developing fashion programs in emerging markets.
The memorandum establishing the BRICS International Fashion Federation was signed by leaders of fashion and textile associations, educational institutions, and fashion weeks from countries like India, South Africa, Russia, Ethiopia, Egypt, the USA, and several others. These representatives emphasized that collaboration with emerging fashion markets is a significant focus area.
Natalya Sergunina, Deputy Mayor of Moscow, described the creation of this Federation as a significant achievement of the BRICS+ Fashion Summit. She noted that this initiative reflects the shared vision and growth potential among global partners in the fashion industry.
The BRICS+ Fashion Summit, held in Moscow from October 3 to 5, is the largest fashion event focused on emerging markets, with representatives from over 100 countries in attendance.
One of the main goals of the new Federation is to foster connections between fashion organizations worldwide. Open to all who share its vision, the Federation plans to launch an official application process for new members once its website goes live.
Key objectives of the Federation include supporting local talent, promoting sustainable fashion practices, enhancing cultural exchanges, and creating a unified platform for emerging markets. The organization also intends to focus on the advancement of new technologies, preserving cultural traditions, and supporting arts and crafts.
In a statement, the Federation expressed its commitment to showcasing global talent and promoting eco-friendly practices within the fashion industry. It aims to reduce the industry’s carbon footprint by advocating for slow fashion—emphasizing mindful consumption and production.
This sustainable approach will be central to the Federation’s agenda as it seeks to minimize the environmental impact of fashion. With its emphasis on sustainability, innovation, and cultural exchange, the BRICS International Fashion Federation is set to play a transformative role in reshaping the future of global fashion.
