November 09, Colombo (LNW): Sri Lanka has cemented its position as a globally recognized leader in quality, innovative apparel production, offering fully vertically integrated solutions that address fast-evolving retail fashion trends and enable rapid product replenishment. The island nation is a preferred manufacturing hub for iconic global brands, known for its cutting-edge designs, ethical practices, and sustainable production methods.
According to Rajiv Malalasekera, Director and CEO of Brandix Apparel Ltd., Sri Lanka’s focus on innovation, quality, agility, and ethical manufacturing has set it apart in the industry. “Our customer-focused approach, especially in product development, has been transformative,” he states.
By incorporating digitally automated solutions across the value chain, Sri Lanka has enhanced efficiency, making it a sought-after base for apparel manufacturing in the Asia-Pacific region. The country anticipates generating nearly $5 billion in apparel exports this year.
One of the key strengths of Sri Lanka’s apparel industry is its emphasis on product design and development. Brandix has integrated its local research and development capabilities with its global network in Europe, the US, and Asia to foster synergies.
The company’s goal is to transform Sri Lanka into a global centre of excellence in product design, capitalizing on the island’s established reputation for quality and reliable supply.
Sri Lanka’s apparel sector also boasts a commitment to sustainability and ethical practices, with several manufacturers, including Brandix, adhering to the Global Organic Textile Standard (GOTS), which prioritizes worker welfare and responsible sourcing.
Brandix has earned global recognition, with its Batticaloa facility being the first-ever Net-Zero Carbon manufacturing plant in the world. Seven other Sri Lankan factories have since received the same certification.
Malalasekera highlights that this level of commitment to quality and sustainability has raised industry standards, ensuring ethical manufacturing practices are embedded at every stage of production.
A standout feature of Brandix’s success is its focus on vertical integration from yarn to fabric. This approach has significantly reduced lead times and ensured the availability of raw materials, an essential factor in an industry sensitive to inventory fluctuations.
The company’s ability to deliver high-quality, trend-forward products has attracted top global brands like Victoria’s Secret, Uniqlo, and Calvin Klein.
Additionally, Brandix is responding to growing consumer demand for sustainable and inclusive products, integrating recycled, flexible, and biodegradable materials into its offerings. Over the past two decades, the company has expanded internationally, with operations in India, Bangladesh, Haiti, and Cambodia, employing over 50,000 people worldwide.
These global investments have diversified risk and enhanced Brandix’s ability to offer agile, responsive solutions to brands.
Sri Lanka’s apparel sector stands out not only for its innovation and sustainability but also for its commitment to remaining a responsible partner in global trade. As Malalasekera puts it, while regional competitors may eventually catch up, Sri Lanka’s focus on agility and its proactive approach to industry disruption ensures it will continue to lead.
