By: Staff Writer
January 09, Colombo (LNW): The brewing industry in Sri Lanka is set to experience a transformative shift with the launch of a new range of premium beverages, crafted to meet diverse consumer tastes and preferences.
This development reflects a steadfast commitment to quality, innovation, and a vision to blend global standards with a distinctive local character, promising a superior experience for beer enthusiasts across the island and beyond.
Distilleries Company of Sri Lanka PLC (DCSL), said it will redefine the brewing landscape with a palatable new product launch following the acquisition of 99.4% of Heineken Lanka’s shares from Heineken Asia Pacific Pte Ltd., last year.
This acquisition signalled a major milestone in DCSL’s expansion within the brewing industry, positioning the company as a comprehensive provider of spirits and brews to meet evolving consumer preferences.
A pivotal step in this journey was the acquisition of 99.4% of Heineken Lanka’s shares last year, signaling a bold move to expand within the industry and cater to evolving market demands.
Following the acquisition, the company rebranded the brewery under a new identity, emphasizing its heritage and commitment to uncompromising standards.
With this transformation, the brewery continues to produce exceptional beverages using a combination of global techniques and local traditions, staying true to its tagline of offering “Truly Extra Special” brews.
The Chairman of the company, Harry Jayawardena, expressed his enthusiasm for the growth opportunity, highlighting the acquisition as a platform to enhance brewing heritage and deliver products that resonate deeply with Sri Lankan consumers.
While expanding internationally, the focus remains on preserving an authentic local presence. The new range, crafted with superior ingredients and traditional methods, aims to deliver an exceptional tasting experience for a discerning audience.
The newly introduced beverages cater to varied preferences. For those seeking intensity, the full-bodied DCSL Strong offers a bold and balanced flavor profile.
The DCSL Lager, on the other hand, provides a lighter, refreshing option ideal for relaxed enjoyment.
Meanwhile, the DCSL Stout caters to sophisticated palates with its rich, indulgent flavors, complemented by subtle notes of chocolate and coffee. Together, these products underscore a commitment to quality and a vision for excellence.
Leveraging a strong distribution network, the company ensures wide accessibility of its brews across the island, while also aiming to captivate international tourists with premium local offerings. This expansion marks a new milestone in the company’s journey as a leader in the brewing and spirits sector, poised to drive growth and deliver remarkable experiences both locally and globally.
