In response to the growing global demand for performance-driven, technology-enhanced apparel, Fusion Apparel Ltd. has launched a new investment project, partnering with Brandix Group.
This $1.06 million initiative, approved by the Board of Investment (BOI), focuses on introducing cutting-edge glue-bonding technology into the manufacturing process.
The goal is to meet the rising need for high-quality, durable, and comfortable garments, including performance wear, outerwear, and intimates, that align with evolving consumer preferences.
Fusion Apparel, a key player in the Sri Lankan apparel industry, has recognized the growing trend for advanced manufacturing techniques that go beyond traditional garment production methods.
With glue-bonding technology, garments are created without traditional stitching, providing seamless finishes and enhanced durability. This innovation offers a unique solution to meet the increasing demand for lightweight, friction-free, and functional apparel.
The partnership with Brandix, a leader in the apparel industry for over four decades, aims to revolutionize manufacturing practices.
The $10 million total project investment will not only meet the demands of international brands but also provide significant opportunities for the local workforce, with 100 new jobs created.
Furthermore, the project supports Sri Lanka’s positioning as a hub for Industry 4.0 and future-ready technology.
By leveraging specialized adhesives, glue-bonding enhances garment performance, making it ideal for activewear and intimates.
This process improves production efficiency, scalability, and product quality, while also addressing the growing consumer interest in sustainable, eco-friendly products.
Fusion Apparel’s commitment to using sustainable raw materials and energy-efficient production methods further aligns with global sustainability goals.
Ultimately, this venture represents a major step toward advancing Sri Lanka’s apparel industry, enhancing its competitiveness on the global stage while reinforcing its commitment to sustainability and innovation.
The new technology always enables Brandix’s vision for its ESG framework. As a result, it facilitates the advancement of sustainable leadership, with Fusion Apparel becoming part of the sustainable supply chain. Certain raw materials used in this process are either fully or partially sustainable.
Additionally, achieving overall energy efficiency during manufacturing leads to energy savings, indirectly supporting sustainability goals.
Fusion Apparel’s core value provides a sustainable competitive advantage for the country, solidifying its reputation as a comprehensive solutions provider for customer-centric design thinking.
Furthermore, Sri Lanka is positioning itself as a nation with technology-savvy human capital, capable of serving Industry 4.0 and being future-ready.
