For the first time in its history, the Jaffna International Trade Fair (JITF) has become a platform to display the unity among Sri Lanka’s diverse communities, transcending ethnic divisions.
Held at the Muttraweli grounds in Jaffna, this year’s event celebrates the strength of collaboration and mutual respect through a common goal: fostering economic growth.
The event highlights how trade and business can serve as powerful tools for peacebuilding and reconciliation, with people from all walks of life contributing to its success.
The annual JITF, a cornerstone event in Sri Lanka’s northern region, commenced yesterday, showcasing the immense business potential of the country.
Aasim Mukthar, CEO of Lanka Exhibition and Conference Services (LECS), emphasized the fair’s role in connecting the Jaffna peninsula with the rest of the nation and the world. “The JITF is a bridge that links communities and promotes entrepreneurship across ethnicities,” he said.
Tracing its origins to 2002 during the peace process between the Government and the LTTE, the JITF was relaunched in 2010 after the end of the conflict.
LECS Chief Operating Officer Husnie Rauf noted, “We reintroduced the event as the Jaffna International Trade Fair to harness the entrepreneurial talent across Sri Lanka and rise as one family towards economic innovation.” Over the years, the event has grown into a robust platform, featuring more than 300 stalls annually.
The 2025 edition of the JITF highlights a diverse array of industries, including sustainable energy, tourism, agriculture, technology, and traditional crafts.
The fair’s commitment to inclusivity was evident in its support for emerging entrepreneurs and small businesses, with free stalls provided to initiatives like the Jaffna SOS Village entrepreneurship program, which empowers parents of children in care through skill-based income generation.
Craftsman Thampirasa Sureshkumar of Crafttary expressed gratitude for the platform, noting how his coconut-based craftwork has gained international recognition.
Meanwhile, traditional medicinal practices also took center stage, with Pasyale Ayurveda Osu led by Dr. Buddhika Prasanna Raddalgoda demonstrating cross-cultural collaboration. His team, comprising Sinhala, Tamil, and Muslim holistic practitioners, showcased their expertise to a multilingual audience.
This year’s sponsors include industry leaders such as DIMO, Adrian Solar Green, and Nippon Cement, alongside numerous silver partners. LECS officials expect over 100,000 visitors at the event, which runs until January 26.
By fostering collaboration across industries and communities, the JITF has become more than a trade fair. It is a symbol of unity, offering a vision of a Sri Lanka where peace and prosperity go hand in hand..
