In an era where climate change and environmental uncertainties pose significant risks, disaster risk reduction (DRR) has become a critical priority for businesses.
Recognizing the urgency of proactive measures, Aitken Spence recently held its flagship DRR programme, emphasizing the importance of resilience-building mechanisms and strategic disaster response planning.
The initiative aimed to address both natural and man-made hazards while fostering a culture of preparedness within the organization and beyond.
The intensification of climate emergencies underscores the necessity for businesses to integrate DRR into their corporate strategies. Aitken Spence’s latest event highlighted its commitment to mitigating risks and ensuring long-term sustainability.
By bringing together experts, industry leaders, and key decision-makers, the programme served as a platform to share insights, discuss best practices, and reinforce the importance of collaboration in disaster preparedness and response.
A key highlight of the event was the presence of distinguished guests, including Mr. Firzan Hashim of the Asia Pacific Alliance for Disaster Management Sri Lanka, Ms. Anoja Seneviratne from the Disaster Management Centre, and Ms. Priyanka Dissanayake from the World Bank.
The event commenced with opening remarks by Dr. Parakrama Dissanayake, Deputy Chairman and Managing Director of Aitken Spence PLC, followed by a keynote address from Mr. Firzan Hashim, setting the stage for insightful discussions.
A panel discussion on “Building Resilience and Fostering Collaboration” further enriched the session, featuring esteemed invitees alongside Aitken Spence’s Chairperson,
Ms. Stasshani Jayawardena, and Group Chief Financial Officer, Ms. Nilanthi Sivapragasam. The panel explored practical approaches to risk mitigation, the role of the private sector in disaster preparedness, and the significance of cross-sector collaboration.
One of the most impactful moments of the programme was the launch of the Aitken Spence “Disaster Impact Map” on its official website.
Designed as a public service initiative, this map provides valuable insights into Sri Lanka’s most common natural disasters, such as landslides, floods, tsunamis, and droughts.
Additionally, it includes data on historical earthquakes, emphasizing the growing threats posed by climate change. By making this resource accessible to the public, Aitken Spence aims to promote informed decision-making and heightened awareness about environmental risks.
The event successfully fostered meaningful discussions and strengthened awareness among the company’s leadership regarding disaster risk reduction and strategic planning.
By engaging its managing directors and key decision-makers in these critical conversations, Aitken Spence reaffirmed its dedication to integrating DRR into its overall business strategy.
As a leader in corporate sustainability and resilience, Aitken Spence remains committed to taking proactive measures to reduce disaster risks.
This programme serves as a benchmark for the private sector, demonstrating the power of strategic planning, collaboration, and technological innovation in safeguarding businesses and communities against future uncertainties.
Through continued efforts, Aitken Spence sets a precedent for responsible corporate action in disaster risk reduction, ensuring a safer and more resilient future for all.
