By: Staff Writer
March 02, Colombo (LNW): Sri Lanka’s creative industry holds immense potential to contribute to the country’s economic growth and global recognition.
As digital marketing, advertising, and content creation continue to evolve, it is essential for local professionals to gain international exposure and mentorship to remain competitive.
Strengthening Sri Lanka’s creative sector will not only enhance its global footprint but also inspire innovation and drive new opportunities for creative professionals.
Recognizing this need, the Digital Marketing Association of Sri Lanka (DMASL) has taken a significant step by partnering with the prestigious London International Awards (LIA).
The DMASL has joined forces with LIA to provide Sri Lankan creatives with greater global exposure, mentorship, and industry recognition.
This two-year collaboration aims to open doors for professionals in advertising, marketing, and digital content creation by connecting them with influential leaders in the global creative industry.
As part of the initiative, DMASL will serve as LIA’s official representative in Sri Lanka, promoting awareness and participation in the awards while also providing access to Creative LIAisons, LIA’s exclusive mentorship program.
Through this partnership, emerging Sri Lankan creatives will have the opportunity to receive guidance from world-renowned industry experts via both virtual platforms and in-person sessions in Las Vegas, where the final awards ceremony will be held.
DMASL President Arjun Jeger emphasized that this collaboration is a milestone for Sri Lanka’s creative sector, offering global recognition and invaluable learning opportunities.
He highlighted the critical role of creativity in digital marketing and expressed DMASL’s commitment to fostering world-class creative talent in the country.
Laurissa Levy, LIA’s Creative LIAisons Director, welcomed Sri Lanka’s inclusion in the initiative, stating that the program will provide young talent with rare one-on-one mentoring sessions with top creative professionals worldwide.
She underscored the importance of such coaching in career growth, personal development, and industry leadership.
Additionally, DMASL members will gain access to LIA’s industry newsletter, offering insights into global creative trends, key events, and competition highlights. If Sri Lanka secures a jury representation at LIA, DMASL will play a pivotal role in nominating a qualified professional to represent the country.
This partnership marks a crucial step toward elevating Sri Lanka’s creative industry to a global standard, ensuring that local professionals receive the recognition and resources needed to thrive in the competitive digital landscape.
