Sigiriya, a renowned historical and cultural site in Sri Lanka, has been awarded the Bronze Certificate for sustainability by Green Destinations International at ITB Berlin, the world’s largest tourism fair. This recognition places Sigiriya among global destinations committed to environmental conservation and sustainable tourism.
Sri Lanka Tourism Chairman, Buddhika Hewawasam, emphasized that this achievement is a significant milestone for the country’s tourism sector, enhancing its global reputation.
Foreign Affairs, Foreign Employment, and Tourism Deputy Minister, Prof. Ruwan Ranasinghe, expressed his excitement over the recognition, describing the award as a testament to Sri Lanka’s dedication to sustainable tourism.
He highlighted that Sigiriya, a UNESCO World Heritage site, is not only an archaeological marvel but also home to diverse wildlife, including wild elephants, making it a prime attraction for visitors.
The Deputy Minister further stated that such accolades help in promoting Sri Lanka as a travel destination rich in history, natural beauty, and responsible tourism practices.
He reiterated the government’s commitment to preserving the nation’s heritage and fostering sustainable travel initiatives for a greener future.
Chairman Hewawasam also pointed out that the recognition provides an opportunity to boost tourist arrivals, particularly from Germany, a key market for Sri Lanka.
He aims to attract at least 200,000 German visitors in 2025, reinforcing Sri Lanka’s status as a premier travel destination. Increased charter flights and targeted marketing campaigns are expected to support this goal, ensuring a stronger presence at ITB Berlin 2025.
Upali Ratnayake, Deputy Director General and Head of Sustainable Tourism at the Sri Lanka Tourism Development Authority, credited the award to the collaborative efforts of local communities and tourism officials. He noted that the recognition reflects the country’s proactive approach to conservation and climate action, demonstrating a long-term commitment to sustainability.
Sri Lanka’s Ambassador to Germany, Varuni Muthukumarana, highlighted the growing interest in Sri Lanka, particularly in wellness tourism. She emphasized the appeal of Ayurveda and traditional healing practices, such as ‘Hela Wedakama,’ which continue to attract European travelers seeking authentic and holistic experiences.
Dushan Wickramasuriya, Sri Lanka’s Tourism Marketing Director, stated that the country is shifting its focus from conventional tourism to eco-tourism. He underscored the need for the hospitality sector to embrace green tourism initiatives, aligning with global trends and sustainability goals.
The Green Destinations Certification program evaluates sustainability across 75 criteria based on GSTC-recognized green standards. Sri Lanka, along with 14 other destinations, achieved green status for 2025 at the ITB Berlin ceremony, attended by key tourism industry leaders worldwide.
This recognition solidifies Sri Lanka’s position as a responsible and eco-conscious travel destination, committed to preserving its cultural and natural heritage for future generations.
