Sri Lanka’s tourism sector marked a significant return to Saudi Arabia’s Eastern Province with a promotional roadshow held recently after a ten-year hiatus. The event, which witnessed the participation of a large number of Destination Management Companies (DMCs), was organised by the Sri Lankan Embassy in Riyadh in collaboration with the Sri Lanka Tourism Promotion Bureau. It was the second event of its kind to be held in the Kingdom.
The roadshow included a networking session between 20 visiting Sri Lankan DMCs and their Saudi counterparts, facilitating potential partnerships and expanding the scope of tourism cooperation between the two countries.
Sri Lankan Ambassador to the Kingdom of Saudi Arabia, Ameer Ajwad, emphasized that the Eastern Province represents a promising market for Sri Lanka’s tourism industry, with strong potential for growth and collaboration.
As part of the initiative, the Sri Lankan Embassy in Riyadh launched a new Arabic-language Snapchat account named “Jannat Dunya” — which translates to “Paradise on Earth” — dedicated to promoting Sri Lanka’s tourism offerings to Arabic-speaking audiences.
