May 04, Colombo (LNW): Sri Lanka’s tourism industry has continued its upward trajectory, welcoming 174,608 international visitors in April 2025, according to new data released by the Sri Lanka Tourism Development Authority (SLTDA).
This figure represents a notable 17.3 per cent increase compared to March 2024, reflecting growing confidence in the country’s appeal as a travel destination.
The latest figures bring the total number of tourist arrivals for the first four months of 2025 to 896,884, signalling steady progress toward recovery following years of disruption caused by the global pandemic and subsequent economic challenges.
Industry stakeholders have welcomed the positive momentum, noting that enhanced marketing efforts, improved infrastructure, and the stabilising political climate have all contributed to the increase in arrivals.
India maintained its position as Sri Lanka’s largest source market in April, accounting for 22.2 per cent of all arrivals, with 38,744 Indian nationals travelling to the island.
The close proximity, cultural ties, and expansion of air connectivity have played a key role in drawing Indian tourists, who continue to explore both coastal and cultural attractions across the country.
The United Kingdom followed as the second-largest source market, with 17,348 arrivals, while Russia contributed 13,525 tourists. Germany accounted for 11,654 visitors, and Australia sent 10,744 travellers to Sri Lanka in April alone.
These figures underline the diverse appeal Sri Lanka continues to hold across key markets in Europe and the Asia-Pacific region.
Tourism operators have reported a noticeable uptick in bookings and travel-related activity, particularly in heritage zones such as Anuradhapura and Sigiriya, as well as beach destinations like Galle and Trincomalee.
The country’s positioning as a year-round destination with offerings ranging from wellness retreats to adventure tourism has further enhanced its reputation among international travellers seeking varied experiences.
Despite the promising numbers, industry experts caution that continued investment in safety, service standards, and environmental sustainability is crucial to ensuring long-term growth.
Additionally, maintaining political stability and enhancing visitor confidence will remain critical as Sri Lanka competes with regional tourism hubs.
Looking ahead, tourism authorities are optimistic that the momentum seen in the first quarter will carry through the rest of the year. Several international roadshows, digital campaigns, and bilateral tourism partnerships are planned in the coming months to tap into emerging markets and encourage repeat visits.
