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Kalathma’s TikTok Firestorm: A Spark for Surge in Defamation Lawsuits in Sri Lanka?

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By: Ovindi Vishmika

April 15, Colombo (LNW): A seemingly innocent TikTok video by Sri Lankan content creator Kalathma Hitihamige has gone viral for all the wrong reasons, igniting a national conversation around defamation, digital accountability, and the responsibilities of influencers in the age of social media.

The video, which invited followers to share their “most controversial celebrity stories,” quickly exploded in popularity. What began as a fun interaction aligned with an international TikTok trend rapidly turned into a digital free-for-all, with users posting unverified allegations against some of Sri Lanka’s most recognisable public figures.

Within days, the video had surpassed two million views and attracted over 20,000 comments, many of which included tagged names and shocking claims ranging from infidelity to serious criminal accusations. The aftermath has sparked legal warnings, media analysis, and a broader examination of how online content can intersect with real-world consequences.

From Light-Hearted Trend to Legal Concerns

In her public statement released across social media platforms, Kalathma attempted to clarify her intentions. “When I originally posted the video, I wasn’t asking for gossip,” she explained. “The first few comments were lovely — someone even mentioned meeting me at a kottu shop. It was all harmless fun at first.”

But as the video gained traction, the tone of the comment section shifted dramatically. “People started dropping names and making allegations,” Kalathma said. “As the creator, I understand I have a responsibility to filter out harmful comments. And I did — at first. But when a video blows up and hits over 20,000 comments, it becomes impossible to moderate everything in real time.”

Her statement has done little to calm the debate. Some are calling her actions irresponsible, while others argue she merely provided a platform — and should not be blamed for how others used it.

The Law of Defamation Resurfaces

The fallout from Kalathma’s video has shone a renewed spotlight on Sri Lanka’s defamation laws, particularly in the context of social media ,a legal domain that is often dormant, yet powerful. While Sri Lanka famously repealed criminal defamation in 2002, civil defamation remains very much alive. Under the law, a person can be sued for damages if they communicate false information that harms someone’s reputation — whether through print, broadcast, or online media.

Legal experts point out that the comments on Kalathma’s video, while not authored by her, were published under her account — making her potentially liable. The law also accounts for defamation by innuendo, meaning even vague implications can be considered defamatory if they’re clearly understood by the public.

Legal professionals involved in the case say the plaintiffs are not suing Kalathma for her own words, but for “publishing” defamatory content — in this case, by providing the platform and failing to remove the damaging comments once alerted.

“It’s not just about what you say, it’s also about the space you create,” noted one Colombo-based media lawyer. “Platforms that enable defamatory content — even unintentionally — may face legal scrutiny.”

However, the concept of publication is key. Once defamatory content is made available to a third party, legal liability can follow. And this is where the situation gets murky. Is Kalathma, as the creator and publisher of the post, legally responsible for the comments made by others? Could she — or TikTok itself — be held liable?

Could Kalathma Be Sued?

According to legal experts, it is technically possible for someone to bring a defamation claim over comments made on social media, provided the necessary legal criteria are met. If someone’s reputation is harmed by comments published under a creator’s post, the creator may be held liable for failing to moderate or remove harmful content—especially if they were aware of its presence.

Despite this, Kalathma may have some legal defences. One is the innocent dissemination defence, which applies when someone publishes material without knowing it is defamatory. She may also claim that the comments represented fair comment or opinion, not statements of fact. These defences are often used in media cases but could extend to social media as well.

To file a defamation lawsuit in Sri Lanka, the plaintiff must first send a Letter of Demand, which gives the accused an opportunity to apologize or settle. If not resolved, the plaintiff can proceed with filing the case in a District Court, usually where the defendant resides or where the publication occurred.

Penalties for defamation are purely financial. Courts can award compensation ranging from Rs. 50 million and upwards, depending on the severity of the harm. In high-profile cases, amounts can go even higher.

Most importantly,Defamation does not require a direct accusation. Even hints, jokes, or memes that clearly point to a specific person can be considered defamatory under Sri Lankan law.

Digital Fame Meets Legal Reality

Kalathma’s case underscores the challenges faced by young creators navigating digital fame without the guidance or resources that traditional media professionals typically rely on. With audiences larger than some mainstream media outlets, TikTok creators are functioning as de facto broadcasters — often without understanding the legal implications of their content.

Critics argue that Kalathma should have deleted the video or disabled comments once the situation escalated. In her defense, she posed a difficult ethical question: “What if some of these allegations are true? What if there are real victims who need a digital trail, a space where their stories are seen?”

Nonetheless, she made it clear that she does not endorse, confirm, or deny any of the claims made in the comment section.

A Wake-Up Call for Online Responsibility

Whether or not legal action is taken, the incident has become a case study in the risks of virality. In an era where public reputations can be damaged in minutes by anonymous users, the responsibilities of digital creators are growing. Sri Lankan internet users are now grappling with the tension between free speech and reputational harm — especially when truth and accountability are uncertain.

Kalathma’s experience may well serve as a cautionary tale for content creators across the country. In her own words: “I know I’ve gone viral for the wrong reasons. But I hope to use this platform for something better moving forward.”

As the digital landscape evolves, so too must the laws, norms, and ethics that govern it — before the next viral post sparks a bigger storm.

Bus and train services resume across island to support post-holiday travel

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April 15, Colombo (LNW): Public transport authorities have confirmed that bus and train services will continue to operate over the coming days, as the nation transitions back to its routine following the Sinhala and Tamil New Year festivities.

Responding to the anticipated movement of travellers returning from their hometowns, the National Transport Commission has confirmed that passenger bus operations will run today (15) and tomorrow (16) under the standard schedule.

The move comes as thousands begin their post-holiday journeys, with transport services being adjusted to meet growing commuter demand.

According to Shereen Athukorala, who oversees Operations and Service Supervision at the Commission, all long-distance and inter-provincial buses are expected to function according to regular timetables, ensuring commuters can access reliable transportation without disruption.

In preparation for the peak return travel period, she further noted that an enhanced fleet of buses will be deployed from April 17 onwards, providing additional services along key routes to accommodate the increased passenger flow.

Meanwhile, the Department of Railways has also made arrangements to support the seasonal travel demand. With April 15 falling on a regular working day for many in the public and private sectors, office trains resumed their usual operations this morning.

General Manager of Railways Dhammika Jayasundara announced that supplementary train services will be introduced in response to real-time demand, particularly on routes with high traffic volume.

He also reiterated the department’s commitment to ensuring that passengers are not left stranded, especially as many commuters now rely on trains as a cost-effective and efficient means of intercity travel.

Railway stations in Colombo, Kandy, Badulla, and other major towns have been placed on high alert for any surges in passenger numbers, with staff instructed to respond swiftly to any logistical challenges.

Both institutions have called on the public to plan their travel in advance, make use of digital platforms where available, and comply with safety guidelines at bus stands and railway stations.

Authorities have also appealed to commuters to show patience as transport personnel work to manage the post-holiday rush and ensure services run with minimal delays.

Showery trend persists across island: Fairly heavy showers of above 75 mm expected (April 15)

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April 15, Colombo (LNW): Showers or thundershowers will occur at several places in most parts of the island during the afternoon or night, with showers being expected to occur in the Western province and Galle, Matara and Puttalam districts in the morning as well, the Department of Meteorology said in its daily weather forecast today (15).

Fairly heavy falls of above 75 mm are likely at some places in Central, Sabaragamuwa, Southern and Uva provinces.

The general public is kindly requested to take adequate precautions to minimise damages caused by temporary localised strong winds and lightning during thundershowers.

Misty conditions can be expected at some places in Sabaragamuwa, Central and Uva provinces and in Polonnaruwa district during the morning.

Marine Weather:

Condition of Rain:
Showers or thundershowers will occur at several places in the sea areas off the coast extending from Puttalam to Matara via Colombo and Galle.  Showers or thundershowers may occur at a few places in the other sea areas around the island during the evening or night.
Winds:
Winds will be westerly to south-westerly and wind speed will be (20-30)kmph.
State of Sea:
The sea areas around the island can be slight to moderate. Temporarily strong gusty winds and very rough seas can be expected during thundershowers.

EU to Assess Sri Lanka’s GSP+ Compliance amid Retention Concerns

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By: Staff Writer

April 14, Colombo (LNW): A team from the European Union is set to visit Sri Lanka in late April to assess the country’s compliance with the Generalized Scheme of Preferences Plus (GSP+) trade concession. This evaluation will involve discussions between the EU team and Sri Lankan government representatives, as well as local officials, regarding the terms and conditions tied to the GSP+ facility.

Leader of the Opposition, Sajith Premadasa, highlighted the significance of the GSP+ concession for Sri Lanka’s apparel industry, which exports approximately 28% of its products to the EU. He pointed out that the continuation of this preferential trade arrangement is crucial for the industry’s growth and sustainability.

In a meeting with trade union representatives, Premadasa emphasized the opposition’s full support for the retention of GSP+ and expressed the urgency for the government to meet the conditions required to maintain this facility.

The GSP+ scheme is an important trade arrangement designed to support vulnerable developing countries by offering trade incentives in exchange for adherence to specific international conventions.

 These conventions cover a range of critical areas, including human rights, labor rights, environmental protection, and good governance. Sri Lanka, like other GSP+ beneficiary countries, is required to ratify and implement 27 international agreements in these areas.

The challenge Sri Lanka faces in securing a further extension of the GSP+ concession lies in its ongoing compliance with these stringent conventions.

The EU actively monitors the implementation of these agreements, and non-compliance can jeopardize the continuation of the trade benefits. Sri Lanka’s ability to meet these obligations has come under scrutiny, particularly in areas such as human rights and labor rights, which remain contentious issues. The GSP+ scheme’s future for Sri Lanka depends on the country’s consistent progress in aligning with these international standards.

The potential loss of GSP+ benefits would have significant economic implications for Sri Lanka, particularly for the apparel sector, which relies heavily on the EU market. Without GSP+, Sri Lankan products would face higher tariffs, making them less competitive compared to those from other GSP+ countries. This could lead to reduced export revenues and threaten the livelihoods of thousands of workers in the apparel industry.

Furthermore, the GSP+ concession plays a broader role in encouraging sustainable development and good governance in Sri Lanka. It incentivizes the government to improve conditions in critical areas such as environmental protection and labor rights, areas where progress has been slow. Losing GSP+ would not only impact trade but also reduce external pressure to make reforms that could benefit the country’s long-term development.

In conclusion, while the EU’s monitoring process presents challenges, it also offers Sri Lanka an opportunity to strengthen its commitment to sustainable development and governance. The upcoming discussions and the government’s efforts to meet GSP+ conditions will be pivotal in determining the future of this crucial trade relationship.

US Crackdown: Sri Lankans Face Deportation over New Rule

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By: Staff Writer

April 14, Colombo (LNW): In a major shift in US immigration policy, the White House has announced a sweeping new rule requiring all foreign nationals including Sri Lankans residing in the United States for more than 30 days to register with the federal government—or face severe penalties.

This includes undocumented immigrants, visa holders (such as H-1B and F-1), legal permanent residents, and even recent arrivals without valid documentation.

In 2025, the number of Sri Lankans residing illegally in the US and the number residing for more than 30 days without registration are not explicitly specified in the provided search results. However, the search results indicate that 3,065 Sri Lankans are among over 1.4 million noncitizens with final deportation orders as of November 24, 2024.

It’s important to note that this number represents those with final orders of removal, not necessarily the total number of illegal residents.

The search results also mention that the US government has requested foreign governments to assist in confirming the citizenship of non-citizens and taking appropriate steps for their return.

Who’s impacted from the new rules?

Effective April 11, 2025, the regulation mandates that all non-citizens aged 18 and older must carry proof of registration at all times. Those entering the US after this date must register within 30 days of arrival. Children turning 14 must also re-register and submit fingerprints, regardless of any prior status.

“All foreign nationals present in the United States longer than 30 days must register with the federal government. Failure to comply with this is a crime punishable by fines, imprisonment, or both,” White House Press Secretary Karoline Leavitt said in a statement.

“If not, you will be arrested, fined, deported, never to return to our country again,” she added.She also mentioned that the deadline to register under the Alien Registration Act was on April 11 (local time).

The directive, rooted in the decades-old Alien Registration Act from World War II, was given the green light after a ruling from US District Judge Trevor N. McFadden, a Trump appointee, who dismissed a legal challenge by advocacy groups.

The judge ruled that the plaintiffs lacked sufficient legal standing to block the rule’s enforcement, clearing the way for the controversial regulation to take effect.

The Department of Homeland Security (DHS) clarified that individuals entering the US after April 11 are required to register within 30 days. Children turning 14 must also re-register and provide fingerprints, regardless of any prior registration status.

Leavitt, who also serves as assistant to President Donald Trump, emphasised that this measure was about national security and law enforcement.

The penalties for non-compliance include a fine of up to $5,000 or imprisonment for up to 30 days, in addition to deportation proceedings and a permanent ban from re-entering the country.

The move has triggered widespread concern, particularly among undocumented immigrants, temporary visa holders, and mixed-status families, many of whom fear the new policy could lead to sweeping enforcement actions and heightened scrutiny.

“I Went Viral for the Wrong Reasons”: TikToker Kalathma Responds to Explosive Gossip Video Controversy

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By: Isuru Parakrama

April 14, Colombo (LNW): Kalathma Hitihamige, a young Sri Lankan TikTok creator who has recently gone viral for a controversial video, has issued a public statement addressing the uproar caused by a post she made that invited users to share scandalous stories involving celebrities.

The video, which has amassed over two million views and drawn more than 20,000 comments in less than a week, has ignited widespread debate and alarm over its contents, which include serious allegations levelled at some of Sri Lanka’s most recognisable public figures.

In her explanation, posted across her platforms, Kalathma clarified the original intent behind the now-notorious video. She says she was merely participating in a light-hearted TikTok trend, one which had been circulating internationally, encouraging users to recount unexpected encounters with celebrities.

When I originally posted the video, I wasn’t asking for gossip,” she wrote. “The first few comments were lovely—someone even shared a story about meeting me at a kottu shop in the middle of nowhere. It was all harmless fun at first.

However, things quickly took a darker turn. The post, which included a prompt asking followers to share not just their celebrity encounters but also the “most controversial stories they know”, drew an influx of incendiary responses.

Users began dropping names, tagging high-profile figures, and making unverified claims ranging from infidelity and betrayal to even criminal behaviour and exploitation. Several celebrities reportedly faced public backlash as a result, prompting some users to warn that the video could become grounds for defamation lawsuits.

In her statement, Kalathma expressed concern over how the situation escalated, stating that the video’s viral success transformed the nature of its comment section.

As the video gained traction, things shifted,” she explained. “People started dropping names and making allegations. As the creator, I understand I have a responsibility to filter out harmful comments. And I did—at first. But when a video blows up and hits over 20,000 comments, it becomes impossible to moderate everything in real time.

Kalathma also shared that she has made attempts to reach out to those affected. “I’ve personally reached out and apologised to those who were affected,” she said. “I’ve done what I can. But I can’t control what people say on the internet.

Critically, she addressed the question many have asked: why did not she simply delete all the comments once the situation spiralled out of control? Her response was one of conflicted accountability. “What if some of these allegations are true?” she questioned. “What if there are real victims who need a digital trail, a space where their stories are seen?” She added, however, that she does not align with the tone or content of the current comments, nor does she endorse, confirm, or deny anything being shared.

Kalathma’s post struck a tone of reflection and regret. “I know I’ve gone viral for the wrong reasons,” she admitted. “But I hope to use this platform for something better moving forward.

The controversy raises important questions about digital responsibility in the age of viral content. Whilst TikTok and similar platforms thrive on user engagement and spontaneous content creation, this incident reveals how quickly things can spiral when large audiences begin interpreting prompts in unpredictable—and sometimes dangerous—ways.

Creators like Kalathma, often young and navigating fame for the first time, are suddenly faced with moral and legal dilemmas far beyond the scope of a trending video.

The situation also spotlights the fragility of reputations in a digital world where accusations can be made casually and spread rapidly, regardless of whether they’re substantiated.

Sri Lankan social media users have already begun debating the ethical boundaries of anonymous allegations, with some expressing concern over mob justice, whilst others argue that platforms like TikTok are providing long-denied outlets for suppressed truths.

For Kalathma, the whirlwind of attention is clearly not what she anticipated. Whether or not further legal consequences arise, her statement suggests a desire to take greater responsibility for her digital influence. In a time where virality can either make or break a career, her experience may well serve as a cautionary tale—not just for creators, but for the online public at large.

Full Statement:

Foreign Investors Withdraw $28M from SL Govt Securities amid Global Market Tensions

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By: Staff Writer

April 14, Colombo (LNW): Foreign investors pulled out over $28 million from Sri Lankan government securities in the week ending April 10, official data from the Central Bank of Sri Lanka revealed, as global financial markets reel from U.S. President Donald Trump’s aggressive trade policy and reciprocal tariff measures.

The outflow—amounting to 8.67 billion rupees ($28.7 million)—marks a sharp reversal after months of steady inflows into Sri Lankan treasuries. Since December 26 last year, the country had attracted 28.6 billion rupees ($95.6 million) in foreign investment into government securities.

Analysts say the sudden shift comes in the wake of market jitters triggered by President Trump’s introduction of a 145 percent tariff on Chinese imports, prompting swift retaliation from Beijing. The escalating trade standoff has rattled investors, pushing them to offload riskier emerging market assets in favor of traditional safe havens such as gold, the Swiss franc, and Japanese yen.

“The volatility caused by global trade tensions is making foreign investors more cautious,” a market analyst said. “We’re seeing them pull capital out of places like Sri Lanka and redirect it to low-risk environments.”

Despite Sri Lanka’s deflationary policies and import restrictions—both of which had supported modest capital inflows in recent months—the outflow underscores the country’s vulnerability to external shocks.

As of December 26, 2024, foreign holdings in government securities stood at 69.3 billion rupees. Within just 15 weeks, the country had attracted 29.9 billion rupees in fresh foreign investments into treasury bills and bonds, signaling renewed investor interest at the time.

However, the momentum appears to have stalled. The latest weekly data shows that global uncertainty is now outweighing the appeal of local policy measures.

Sri Lanka recorded foreign outflows totaling 48.2 billion rupees from government securities in 2024. Alarmingly, in the first nine months of that year alone, the country saw capital flight worth 78.1 billion rupees—66 percent of which came from treasury instruments.

Economists warn that while short-term inflows offer a temporary boost, sustained foreign investment requires structural reforms and long-term economic stability. The current trend suggests Sri Lanka remains at the mercy of global forces, underscoring the need for deeper resilience in its economic framework.

SriLankan Airlines Flying into Financial Turbulence amidst cabin crew work to rule

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By: Staff Writer

April 14, Colombo (LNW): SriLankan Airlines, saddled with over USD 1.2 billion in accumulated debt, is trying to stay airborne without undergoing proactive restructuring. Acting on the directive of the new government, the national carrier is pursuing a go-it-alone strategy with continued state support, avoiding privatization despite repeated concerns raised by financial experts.

Ignoring IMF Warnings

In a controversial move, the JVP/NPP-led government has chosen to sideline the International Monetary Fund (IMF) recommendations, which included a call for the privatization or partial divestment of the airline. Instead, the administration has initiated a slow-paced internal restructuring process. The IMF, in its recent country report, emphasized that state-owned enterprises like SriLankan Airlines remain a significant fiscal burden, costing taxpayers over LKR 60 billion annually in subsidies and guarantees.

Legacy Debt and Mounting Losses

As of 2025, SriLankan Airlines continues to grapple with financial turbulence. The airline posted a net loss of LKR 163 billion over the past three fiscal years and owes more than USD 750 million to international lenders.

 Operational inefficiencies, high lease payments, and elevated fuel costs—accounting for nearly 35% of total operating expenses—have severely strained its bottom line. While the government has injected funds and provided sovereign guarantees, these measures have failed to bring about lasting financial stability.

Cabin Crew Begin ‘Work to Rule’ Campaign

The situation worsened in April when the SriLankan Airlines Cabin Crew Members Association initiated a ‘work to rule’ campaign.

The move, aimed at pressing the management to reinstate onboard meal allowances, has already disrupted crew scheduling.

During the campaign, cabin crew members strictly adhere to their official duty rosters and do not entertain standby duty requests outside designated times.

A recent internal report indicated that this action could affect up to 20% of scheduled flights if not resolved promptly.

Allowances Still in Dispute

The association claims that onboard meal allowances were cut from USD 15 to USD 5 per flight sector during the COVID-19 pandemic. “We accepted those cuts during the crisis,” said a union member, “but now that SriLankan Airlines has narrowed its losses, these benefits should be restored.” He also noted that other key entitlements, such as overseas accommodation quality and layover allowances, remain downgraded.

Employee Morale at Risk

The labor unrest reveals a deeper problem—low employee morale driven by a sense of being undervalued. Many staff members feel that despite improved revenue figures in 2024—reportedly crossing USD 800 million, up 12% from the previous year—they are not seeing the benefits reflected in their compensation or working conditions.

 Unless management takes decisive steps, SriLankan Airlines risks losing both public trust and experienced personnel.

How the Hospitality Sector Can Integrate AI Without Losing the Human Touch

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By Ashen Joseph

Deepak Ohri, an innovative industry leader and CEO of Lebua Hotels & Resorts, noted that AI in hospitality isn’t about replacing human interaction—it’s about enhancing it. “The future of luxury lies in anticipating guest needs before they even articulate them.”

In the fiercely competitive luxury hospitality sector, integrating artificial intelligence (AI) is no longer just an option but a necessity for staying ahead of the curve. AI has become a transformative force, enabling luxury hotels to deliver unmatched personalization, streamline operations, and boost revenue. This article explores real-world applications of AI and highlights how investing in this technology can redefine service excellence and enhance guest satisfaction. While global hospitality brands have successfully leveraged AI to gain a competitive edge, domestic hospitality brands may find the increased capital expenditure a daunting challenge.

Improving Guest Experiences

Personalization is a hallmark of luxury hospitality, and AI-powered tools are setting new standards in guest services. Four Seasons Hotels and Resorts exemplifies this through its AI chatbot, “Chat.” Accessible across various messaging platforms, this chatbot anticipates guest needs, offers tailored recommendations, and provides real-time assistance. Whether arranging spa treatments or suggesting local experiences, the AI system crafts bespoke interactions that enhance guest loyalty. Investing in such AI-driven personalization ensures that guests feel valued and understood, fostering repeat business.

Chatbots and Virtual Assistants

AI-driven chatbots have revolutionized communication between guests and hotels. The Ritz-Carlton’s “Chat Genie” is a prime example, seamlessly handling inquiries, reservations, and requests via messaging platforms. This tool not only enhances guest convenience but also frees staff to focus on high-touch, human-centric tasks. By implementing such solutions, hotels can achieve the perfect balance between automation and personalized service, ensuring efficiency without compromising the guest experience.

Operational Excellence

Streamlining operations is another significant benefit of AI investment. Hilton Hotels has incorporated “Connie,” an AI-powered concierge robot, into its services. Connie assists guests by providing tailored recommendations on local attractions and hotel amenities, enhancing the overall stay experience.

Simultaneously, Hilton has successfully implemented AI-driven waste management strategies. By analysing data on discarded items at breakfast buffets, the hotel chain has optimized portion sizes and menu offerings, reducing costs and contributing to sustainability goals. Such applications highlight how AI can improve efficiency while addressing environmental concerns.

Mitigating AI Investment Costs for Domestic Hotel Chains

For domestic hotel chains aspiring to implement AI technology, the upfront capital expenditure can seem like a significant barrier. However, there are several strategies to mitigate these costs while still reaping the long-term benefits of AI investment:

  • Phased Implementation – Instead of a complete overhaul, domestic hotels can adopt AI incrementally. Starting with high-impact, cost-effective applications such as chatbots can provide immediate value. Over time, more complex systems like predictive maintenance and AI-powered energy management can be integrated.
  • Strategic Partnerships – Collaborating with technology providers offering subscription-based models or shared-risk agreements can reduce initial costs.
  • Scalable Solutions – Investing in scalable AI applications, such as automated guest service platforms or predictive maintenance, allows hotels to grow their AI infrastructure gradually.
  • Government Incentives – Leveraging subsidies or tax benefits for sustainable or digital innovations can offset costs and ease the financial burden of AI adoption.
  • Staff Training – Building in-house capabilities to maintain and manage AI systems reduces dependency on external consultants, helping control operational costs in the long run.

By adopting a phased, strategic approach, domestic hotel brands can integrate AI without excessive financial strain, ensuring a competitive edge while maintaining profitability.

Conclusion

The benefits of investing in AI for luxury hospitality are multifaceted. From enhancing personalized guest experiences to improving operational efficiency, sustainability, and revenue optimization, AI technology has proven to be a game-changer. Industry leaders like Four Seasons, The Ritz-Carlton, and Hilton demonstrate how AI can elevate service standards while driving profitability.

However, in the final analysis, AI will not replace hospitality professionals, but those who use AI will replace those who don’t. As the industry evolves, embracing AI is not just a technological trend but a strategic imperative for luxury and domestic hotels alike.

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About the Author

Ashen Joseph is an academic at the University of Buckingham School of Business and a business professional specializing in customer experience management. His research focuses on how companies can improve service delivery with measurable KPIs.

References

  1. Deepak Ohri Interview – Masala Thai
  2. AI in Hospitality – NetSuite

Sri Lanka’s tourist arrivals maintain momentum as Q1 earnings cross US$ 1 bn

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April 14, Colombo (LNW): Sri Lanka’s tourism industry has continued its upward trajectory, welcoming 56,567 international visitors between April 01 and 09, 2025, according to the latest data released by the Sri Lanka Tourism Development Authority (SLTDA).

The figures signal a promising continuation of the sector’s recovery, following a prolonged slump triggered by the economic crisis and global travel disruptions in recent years.

During the first nine days of April, India remained the most significant contributor to tourist footfall, accounting for 18.7 per cent of arrivals. The United Kingdom followed with 13.6 per cent, while Russia secured third place with 10.9 per cent.

A notable number of visitors also arrived from Australia, Germany, France, and Bangladesh, reflecting growing diversification in the country’s appeal across multiple regions.

Daily arrivals throughout this period fluctuated between 5,634 and 6,934, peaking on April 05. The steady flow suggests renewed traveller confidence and the effectiveness of targeted promotional campaigns rolled out by Sri Lanka’s tourism authorities.

From January 01 to April 09, the total number of international tourist arrivals reached 778,843—a solid start to the year, building on the momentum carried over from late 2024.

Meanwhile, tourism revenue has mirrored the upward trend in arrivals. In March 2025 alone, earnings reached US$ 354 million, equivalent to Rs. 104.8 billion. This figure marks a 4.6 per cent increase from the previous month, and a year-on-year rise of the same margin when measured in rupee terms.

These gains underline both improved tourist spending patterns and the gradual strengthening of local tourism infrastructure.

Cumulatively, the first quarter of 2025 has generated US$ 1.12 billion in tourism-related income—an increase of 9.4 per cent compared to the same period in 2024.

This growth reflects not only higher visitor numbers but also strategic efforts to enhance high-value tourism experiences, including boutique travel, wellness retreats, eco-tourism, and heritage-focused itineraries.

Industry observers have welcomed the figures as an encouraging sign that Sri Lanka is reclaiming its place as a premier South Asian travel destination. However, they also note that sustained investment in infrastructure, environmental conservation, and security will be vital to ensure the industry’s resilience and long-term viability.

Looking ahead, officials have indicated that further campaigns will be launched across Europe and Asia to tap into emerging markets and seasonal travel patterns.

With global travel picking up pace and Sri Lanka’s natural, cultural, and culinary offerings once again gaining visibility, the tourism sector is poised to play a pivotal role in national economic recovery and employment generation in 2025 and beyond.