By: Staff Writer
August 24, Colombo (LNW): Sri Lanka’s digital entertainment landscape is undergoing a dramatic transformation with the rapid rise of SandBrix, the country’s leading over-the-top (OTT) platform, which has emerged as the go-to hub for live cricket and global sports content.
The OTT model, short for “Over-The-Top,” delivers video and audio content directly over the internet, bypassing traditional channels such as satellite and cable TV.
This shift reflects global viewing trends, as audiences increasingly favor convenience, flexibility, and affordability over rigid subscription-based television services.
In Sri Lanka, where smartphone penetration is rising and internet costs are becoming more competitive, OTT platforms are gaining unprecedented traction.
SandBrix has positioned itself at the heart of this change by offering free access to more than 3,500 hours of live cricket.
The platform has already streamed 13 Test matches, 50 One Day Internationals (ODIs), and over 650 T20 fixtures, ranging from iconic tournaments like the Ashes and India’s tour of Australia to popular franchise leagues such as the Big Bash League, Shpageeza Cricket League, and Abu Dhabi T10.
For cricket lovers, this means barrier-free access to world-class sporting action without subscription fees.
The platform’s breakthrough moment came during IPL Season 18, when it captured record-breaking viewership and established itself as a disruptive force in Sri Lanka’s streaming market.
Riding on that momentum, SandBrix is gearing up to broadcast Sri Lanka’s upcoming overseas tours, starting with the Zimbabwe series in August and the much-anticipated Pakistan clash later this year.
A SandBrix spokesperson emphasized the platform’s inclusive vision: “Our mission is simple—cricket should be for everyone. We are proud to provide world-class sports entertainment completely free of charge, breaking down barriers to access.”
However, SandBrix is not stopping at sports. The platform has already ventured into entertainment by streaming the Miss Universe Sri Lanka Grand Finale, including exclusive behind-the-scenes coverage and the first interview with the crowned winner.
It now plans to expand into international cinema, documentaries, and lifestyle programming, aiming to become Sri Lanka’s one-stop destination for digital entertainment.
The significance of this initiative goes beyond entertainment. For Sri Lanka, SandBrix represents a pivotal step in democratizing online services at a time when digital accessibility is increasingly tied to social inclusion and economic growth.
Free, high-quality streaming not only bridges the urban-rural divide but also accelerates internet adoption, strengthens digital literacy, and opens new avenues for advertising and e-commerce
