January 11, Colombo (LNW): The Consumer Affairs Authority (CAA) has reported a landmark year for public outreach, revealing that more than 1,500 consumer awareness initiatives were carried out nationwide in 2025, the highest figure achieved since the Authority was established.
Officials said the programmes reached every district in the country, with CAA officers engaging face-to-face with over 120,000 members of the public. These sessions focused on educating consumers about their rights, fair trading practices and mechanisms available for redress.
Beyond on-the-ground activities, the Authority noted that consistent efforts were made to spread awareness through television, radio, digital platforms and the print media, ensuring that key messages reached a wider audience.
Building on this momentum, the CAA announced plans to further scale up its outreach in 2026, with expanded initiatives aimed at the general public, school students and members of the business sector, as part of a broader effort to promote informed and responsible market behaviour.
