August 14, Colombo (LNW): High Commissioner of Sri Lanka to Malaysia, Air Chief Marshal (Rtd.) Sumangala Dias, recently held a meeting with the Small and Medium Enterprises Association (SAMENTA) of Malaysia at the Sri Lankan High Commission. This meeting marks an important step in enhancing collaboration and networking between Sri Lankan businesses and Malaysian entrepreneurs.
SAMENTA, a key organization established in 1986, represents the interests of small and medium-sized enterprises (SMEs) in Malaysia, which constitute 98.5 percent of all Malaysian enterprises. Given the vital role SMEs play in Malaysia’s economic growth and development, fostering international partnerships with Sri Lankan entities is of significant importance.
National President of SAMENTA, William Ng, expressed enthusiasm for the growing presence of Sri Lankan businesses in Malaysia and reaffirmed the Association’s commitment to assisting these enterprises in increasing their market visibility.
During the meeting, High Commissioner Dias emphasized the importance of collaborative efforts to address the trade imbalance between Sri Lanka and Malaysia. He stressed the need to boost Sri Lankan exports to Malaysia and to promote Sri Lanka as a key outbound tourism destination for Malaysians.
William Ng also extended an invitation to Sri Lankan chambers of commerce and entrepreneurs to participate in the upcoming Small and Medium Enterprise Forum, scheduled for October in Malaysia. This forum is expected to create significant opportunities for Sri Lankan SMEs and the export sector to penetrate the Malaysian market.
