November 24, Colombo (LNW): Sri Lankan journalists from leading newspapers and prominent social media influencers were recently invited on an extensive tour of BYD’s operations in China, sources disclosed.
Insiders suggest that BYD is planning to organise a second delegation once the current group returns to Sri Lanka.
The initiative appears aimed at providing first-hand insight into the company’s operations and innovations, following recent debates over electric vehicle imports managed by BYD’s local distributor, John Keells.
Observers note that such tours are increasingly being used by corporations to engage directly with media and social platforms, potentially shaping public perception in response to controversies surrounding import practices and product quality.
