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Singer partners with vivo to bring innovative smartphones to Sri Lanka

By: Staff Writer

Colombo (LNW): Singer Sri Lanka PLC has partnered with vivo, a prominent global smartphone manufacturer, as their official National Distributor.

This collaboration marks a significant step towards enhancing the smartphone landscape in Sri Lanka, providing consumers with access to innovative and high-quality vivo smartphones.

Speaking about the partnership, Singer Group of Companies Chief Executive Officer Mahesh Wijewardene said: “vivo, a brand that shares the passion for innovation and customer-centricity.

Through this partnership, Singer aims to bring the latest technology and feature-rich smartphones that vivo offers to our customers in Sri Lanka.”

Vivo is celebrated worldwide for its groundbreaking technology and inventive features, and this partnership brings its impressive lineup of smartphones to the fingertips of Sri Lankan consumers, he added.

The government is set to lift the restrictions imposed last year on white goods by this September.

“”We have seen month-on-month a slow but gradual improvement in purchases. Certain categories of import restrictions on consumer durables and home appliances were lifted and we feel that by September everything could be lifted, he said.

He said that there is an immediate need for air conditioners in this hot weather. “We witness an immediate need for air conditioners with tourism kicking in.

Especially in the Northern areas Sri Lankans who fly in now for festivals etc are finding it very difficult without air conditioning,” he added. There are many enquiries through Singer branches islandwide for air conditioners which they cannot meet, Mr. Wijewardene said.

He said that there are a lot of grey market activities going on with import restrictions and high duties kicking in.

“It is very much seen on digital devices such as mobile phones and computers as well as electrical items. “These importers evade import taxes and devalue the goods when importing causing a serious loss of revenue to the government,” he pointed out.

Vivo began its monumental journey in Sri Lanka in 2017 and has successfully carved out a niche for itself in last 5 years through its innovative smartphone technology and customer care services.

Since its introduction into the Sri Lankan smartphone market, vivo has gained popularity as an outstanding and a reliable brand, boasting of a robust offline network of 2500+ retail stores that ensure accessibility for sales and after-care services.

Making further inroads into the regional market, vivo has established business partnerships with key industry players, ensuring exceptional service to Sri Lankan consumers.

Kevin Jiang, CEO of vivo Sri Lanka commented, “vivo’s tremendous success in Sri Lanka has been a cohesive effort propelled by our dedicated employees, customers, retailers, distributors, media and partners.. Going ahead, we plan to continue expanding our services, catering the best technology, and driving the country towards greater digital integration.”

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