Mahindra & Mahindra Ltd. (M&M Ltd.) and Ideal Motors, a fully owned subsidiary of the Ideal Group, today (24) announced the start of deliveries of the new Bolero City Pik-Up in Sri Lanka.
With this, Bolero City Pik-Up becomes Mahindras first single cab pick up to be assembled in the country. The vehicle has been in production at Mahindra Ideal Lankas Automotive assembly plant at Welipenna.
The first batch of vehicles were delivered to the customers at an event held in the city, today.
Sri Lanka is one of M&Ms most important overseas markets. M&M has been present in the country for more than 25 years with a robust automotive & farm portfolio.
The brand has been holding a leadership position for over 10 years in the pick-up category.
The addition of Bolero City Pik-Up will further strengthen its position in the category.
With the gradual opening of the market amidst the pandemic, the commercial vehicle category is witnessing an increase in demand. Mahindra is boosting its production capacity at the Sri Lankan plant to meet the market demand for single cab pickups
Veejay Nakra, CEO, Automotive Division, M&M Ltd. said, “Sri Lanka has been a strategic market for Mahindra. The company has been scaling up our local presence by expanding the product range through the Make in Sri Lanka initiative.
With the addition of the Bolero City Pik-Up to our portfolio, we will further reinforce our leadership in this category. I am delighted to announce the introduction of the first locally assembled pick up in Sri Lanka.
Addressing the gathering, Nalin Welgama, Founder & Chairman, Ideal Motors said, Ideal Motors and Mahindra have been working together for a decade to deliver value to our customers.
The company’s small commercial vehicle range has played a pivotal role in the economic development of the country over the last many years.
This new Bolero City Pik-up will open many opportunities for small and medium entrepreneurs in the country. We believe in giving the best customer experience through our island wide net work., he added. ”
With easy maneuverability, big cargo box and reliable high-power engine, the new Bolero City Pik-Up has been designed for urban and rural applications.
This pick-up will offer class leading cargo capacity and payload in the category, thus enhancing the earning potential for its owners.
his will be supported by a class-leading extended warranty of 36 months/ 100,000 km. Customers are assured to earn more profit and have complete peace of mind. The Bolero City Pik-Up comes with an attractive launch price of Rs 3.75 million onwards.
The New Bolero City Pik-Up is powered by Mahindras proven 2,523cm3, m2Di, four-cylinder, diesel engine providing power of 46.3 kW (63 HP) & torque of 195 Nm for better performance. The Bolero City Pik-Up has a payload capacity of 1400 kg and 2640 cm x 1700 cm (8.7 ft x 5.6 ft) cargo box to carry heavy loads effortlessly.
Its sporty eye-catching wrap around headlamps, a stylized front chrome grille, a trendy dual tone instrument panel and comfortable fabric seats with matching door trims, gives it a more stylish and elegant look. For more information, visit www.mahindra.com.lk.
