August 18, Colombo (LNW): Chalaka Gajabahu, Chairman of the Sri Lanka Tourism Promotion Bureau (SLTPB), expressed confidence that over one million tourists are expected to visit the country in the last five months of 2024, aiming to meet the annual goal of 2.3 million arrivals.
Speaking at a media briefing in Colombo, Gajabahu noted the positive impact of recent tourism promotion campaigns, while also stressing the need for stable conditions within the country to realise this target.
He further announced the planned soft launch of a new mobile app for Sri Lanka Tourism in October, aimed at enhancing visitor experiences.
Nalin Perera, Managing Director of the SLTPB, added that focused digital marketing campaigns targeting five key markets will be launched in September, highlighting the agency’s strategic approach to boosting tourism in the remaining months of the year.
