December 09, Colombo (LNW): Dreamron has unveiled a new social initiative, “Dreamron Athwela,” aimed at assisting beauty salons across Sri Lanka that suffered losses due to the recent widespread floods.
The programme seeks to help salon owners who have been unable to reopen and have faced significant income disruption.
In the first phase of the initiative, emergency financial aid of Rs. 25,000 was distributed to 28 salons located in Kaduwela, Ambatale, and Biyagama, which were heavily affected by the floods on December 07. This support is intended to provide immediate relief to keep businesses afloat during the recovery period.
The programme will continue on Friday (12), when 30 additional beauty salons in Gampaha and Giriulla are set to receive the same financial assistance. Dreamron has also announced plans to extend the scheme to other regions in the coming weeks.
Beyond cash support, Dreamron will supply each affected salon with a specially curated Dreamron beauty kit to help owners restart their operations and serve clients once again.
Dr Priyanka Perera, Chairman of Dreamron Group of Companies, and Nisha Perera, Managing Director of Dreamron Beauty College, are spearheading the project, reflecting the company’s commitment to the local beauty sector and the wider Sri Lankan community.
Dreamron, which is widely recognised for its high-quality beauty products both domestically and internationally, emphasises that the “Dreamron Athwela” initiative is part of its broader mission to support beauty professionals and contribute positively to the nation’s recovery efforts.
