Sunday, June 4, 2023

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SL Cricket gets major boost following Sony media rights renewal

By: Staff Writer

Colombo (LNW): Sony Pictures Networks India (SPN) has renewed its exclusive global media rights to broadcast Sri Lanka Cricket matches for the next four years until March 2027.

From mid-April, the broadcaster will exclusively televise and livestream the senior men’s cricket matches hosted by SLC globally, except in Sri Lanka, where it has only pay television rights.

Rajesh Kaul, Chief Revenue Officer-Distribution & International Business and Head-Sports Business, SPN, said,”We are happy to extend our long-standing and successful partnership with Sri Lanka Cricket.

The current Asian cricket champion, Sri Lanka is a formidable team in the continent and the extended partnership with Sri Lanka Cricket will engage cricket fans across markets. We will continue our momentum to serve cricket fans with quality international cricket.”

Team Sri Lanka will take on the likes of India, Australia, England, New Zealand, Pakistan, South Africa, West Indies, Ireland, and Afghanistan on their home turf.

Starting April 16, 2023, the broadcaster will showcase matches of The Lions, who will take on Ireland in a two-match Test series. Team India will prepare to take on Sri Lanka on their home turf in 2024 and 2026.

After a two-year hiatus, The Men in Blue will play three ODIs and three T20Is against Sri Lanka in July 2024.

With the extension of the partnership with Sri Lanka Cricket, SPN now has the broadcast rights of England and Wales Cricket Board and Pakistan Cricket Board.

Ashley De Silva, CEO, Sri Lanka Cricket, said, “We are extremely happy to continue our partnership with Sony Pictures Networks India, an international entity with a strong profile, and are confident that it will help us reach the desired global audience with the games played at home.”

Sony will continue to hold rights to all home matches of the Sri Lanka men’s team and other SLC properties.

The rights are exclusive and platform-neutral, except for in Sri Lanka where SLC has retained terrestrial rights. However, Sony will hold exclusive hold cable, satellite and digital rights in Sri Lanka.

This new signing is a continuous good, cordial relationship between the two parties that extends to 22 years.

The two parties are in the process of working out the final evaluations before making the agreement official.

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