SriLankan Airlines, the country’s national carrier, launched ‘The Colours of Jaffna’ in a prestigious move to promote the beauty of the Northern parts of the island nation in tourism.
Considering the potential of the country’s vibrant north, rich with striking architecture, vibrant cultural characteristics, and the quintessential flavours of its unique culinary features, the National Carrier, in its campaign, has aptly captured the beauty of each of these aspects, thereby inviting the traveller to embark on an immersive experience.
Centring it around the historic Nallur Kandaswamy Festival, the national festival that spans the longest duration of 20-25 days which is currently underway, this is an invitation to visit Jaffna and experience the city in its most glorious and vibrant form.
Accordingly, the Airline launched the campaign with a spectacular video that unveils the fascinating facets of Jaffna, which will be followed by a series of posts and a fun quiz, raising awareness on Jaffna’s various attractions.
Complementing the promotional drive, the Airlines’ leisure arm, SriLankan Holidays has introduced a series of holiday packages covering the best of Jaffna, with Jetwing Hotels as the exclusive hospitality partner.
The next phase of the campaign will see content creators and social influencers, getting aboard SriLankan to experience the destination and inspire their fans to follow in their trail.
This attractive invitation to experience Jaffna is carried across the Airlines’ vast network, including its single largest market, India, which is connected to the island with over 80 flights a week out of 9 Indian cities.
The Airline simultaneously executes a range of promotional activities focussing on the Asia Cup and the historic Kandy Esala Perahera, two other phenomenal events taking place in the country, where a traveller, arriving to witness one can easily extend his/her stay to experience the other spectacles.