August 01, Colombo (LNW): In June 2024, Saudi Arabia ascended to the third spot as a key market for Sri Lankan tourism, according to the Sri Lankan Embassy in Riyadh.
Data from the Sri Lanka Tourism Development Authority (SLTDA) previously ranked Saudi Arabia as the 23rd source of tourists to Sri Lanka.
Sri Lanka recently participated in the Travel Fair 2024 at the Riyadh International Convention & Exhibition Centre.
The event was organised by the Sri Lankan Embassy in Riyadh and the Sri Lanka Tourism Promotion Bureau (SLPB), featuring eighteen Sri Lankan destination management companies, hotels, and Sri Lankan Airlines.
The travel fair facilitated networking opportunities among tour and travel operators and bolstered Sri Lanka’s image as a desirable destination for Arab tourists.
With an ambitious target of attracting five million tourists by 2026, Sri Lanka is focusing on affluent tourists from the Middle East.
The high spending capacity of Saudi visitors has solidified Saudi Arabia’s position as a crucial market for Sri Lankan tourism.
