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Sri Lanka launches its first ever destination marketing campaign in 15 years

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By: Staff Writer

Colombo (LNW): Sri Lanka’s first ever destination marketing campaign in 15 years titled ‘you’ll come back for more has been launched recently.

Announcing this tourism marketing campaign Minister Harin Fernando urged the private sector to be innovative and lure more tourists as the Government’s role was only to ensure an enabling environment.

His call to the tourism industry was made at the launch of Sri Lanka’s first ever destination marketing campaign in 15 years titled ‘you’ll come back for more.’

Award winning creative agency Ogilvy developed the campaign based on multiple insights including that over 30% of tourists coming into Sri Lanka are repeat travellers.

Fernando said Sri Lanka has been resilient to attract 1.5 million tourists this year and the plan is to target 2.5 million tourists next year.

“Sri Lanka has done so well on its own, thanks to the industry who have actually spearheaded all the campaigns on their own,” said Fernando urging the industry and other stakeholders to promote the new campaign.

”The Government is only there to facilitate. The Government is not there to do business.

It is up to the industry to come up with new fresh thoughts, ideas to face the challenges and the Government will be there to help,” Fernando told the launch attended by leading hoteliers, inbound tour operators, airlines, diplomats and media.

“Let’s promote a positive message. Let’s take this deep into our hearts as all Sri Lankans, let’s show the world what Sri Lanka is all about,” he added.

He expressed satisfaction with the new brand campaign which will be rolled out extensively from early next year.

Tourism Minister Fernando who also holds the additional portfolios of sports and youth affairs said he is keen at empowering youth and promoting youth tourism.

Sri Lanka Tourism Promotion Bureau Chairman Chalaka Gajabahu said the new campaign will be done in three stages.

The first initiative is the on-going ‘Checking in’ campaign until February which will tell Sri Lanka is ready to welcome the whole world with the country returning to stability.

The subsequent stages will further expand on the core message ‘You’ll come back for more’ and widely promoted among major source markets of Sri Lanka Tourism.

Ogilvy and Mather Sri Lanka CEO Sudesh S. Moorthy enlightened the industry with the rationale for the theme, the campaign and its roll out.

Sri Lanka and India to complete ETCA technical talks by March

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By: Staff Writer

Colombo (LNW): Sri Lanka and India have agreed to conclude the technical level discussions of the Economic and Technology Co-operative Agreement (ETCA) by March, next year, with 13th round of negotiations slated from January 08 to 10, 2024.

Sri Lanka and India have held 12 rounds of ETCA negotiations up to now and the 13th round will be held in India from January 08 to 10, 2024.

Cabinet spokesman Bandula Gunawardana said the Cabinet of Ministers reviewed the information submitted by President Ranil Wickremesinghe this week, regarding the outcomes of the 12 rounds of discussions, which were held from October 30 to November 01, 2023.

After a five-year pause, India and Sri Lanka resumed the discussions on the ETCA in November 2023.

After 11 rounds of negotiations conducted between 2016 and 2018, the talks between the two countries came to a halt amid heavy opposition from Sri Lankan trade unions and professional groups.

The negotiations are carried out by Sri Lanka’s International Trade Office, established under the Finance Ministry.

The 13th Round of Economic and Technology Cooperation Agreement (ETCA) negotiations between Sri Lanka and India are scheduled to be held from January 08 to 10, the government says.

Accordingly, the next round of negotiations is planned to take place in India. Meanwhile, it has been decided to conclude the technical-level discussions of the ETCA by March 2024.

A delegation of 19 Indian officials, led by Shri Anant Swarup, Chief Negotiator and the Joint Secretary of the Department of Commerce, Ministry of Commerce and Industry of India, had visited Sri Lanka for the 12th round of discussions.

They engaged in extensive discussions on this comprehensive Agreement.The discussions during the 12th Round covered a wide range of topics, including Goods, Services, Rules of Origin, Trade remedies, Customs Procedures and Trade Facilitation, Technical Barriers to Trade, Sanitary and Phytosanitary Measures and Legal and Institutional Affairs.

Additionally, a special session was dedicated to addressing implementation-related issues of the existing India-Sri Lanka Free Trade Agreement (ISFTA).

The resumption of ETCA negotiations represents a significant step towards strengthening the economic partnership between Sri Lanka and India.

The government earlier said it underlines the commitment of both nations to foster collaboration in various sectors, ultimately benefiting their economies and the well-being of their citizens.

As the talks progress, it is anticipated that this agreement will open up new avenues for trade and investment, bringing prosperity to both nations in the ever-evolving global landscape.

World Bank grants US $150mn to strengthen Sri Lanka financial sector

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By: Staff Writer

Colombo (LNW): The World Bank is set to grant US $150 million to strengthen Sri Lanka’s financial and institutional sectors, the Central Bank announced.

“Sri Lanka’s economic crisis highlights the need for strong safety nets to support the financial sector. Stable and reliable banking sector is essential for the economy, businesses and individuals, small businesses and poor households,” Faris Hadad-Zervos, World Bank Country Director for Maldives was quoted as saying in the Bank’s statement.

The World Bank Executive Board approved the $150 million assistance recently.“Strengthening the Deposit Insurance Scheme will help protect the savings of smaller depositors, including women and people living in rural areas.

It will also sustain the confidence in Sri Lanka’s financial system, a critical part of building the country back better,” he said.

The Cabinet of Ministers has green-lighted a proposal seeking to enter into necessary agreements with the World Bank to secure financing under the Sri Lanka Financial Sector Safety Net Strengthening Project.

The proposal was tabled by President Ranil Wickremesinghe, in his capacity as the Minister of Finance, Economic Stabilization and National Policies, at the Cabinet meeting held on Tuesday (Dec.05).

The project was designed to boost the financial and institutional capacity of the Sri Lanka Deposit Insurance Scheme (SLDIS), which is managed by the Central Bank of Sri Lanka.

The financing will help boost reserves of SLDIS which could be used towards the payout to insured depositors of banks and licensed finance companies.

In parallel, the project will support institutional strengthening of the SLDIS in line with international good practices for effective deposit insurance schemes.

On April 24, 2023, the Cabinet of Ministers gave the nod to implement the financial sector safety net strengthening project under World Bank funds.

Later, on November 09, the World Bank’s Board of Executive Directors approved USD 150 million in financing for Sri Lanka to strengthen the resilience of its financial sector.

The SLDIS was established in 2010 and has conducted several payouts for failed licensed finance companies in recent years. At present, the SLDIS guarantees the deposits of households and enterprises up to LKR 1,100,000, which covers more than 90% of deposit accounts in Sri Lanka.

The legal framework for deposit insurance in Sri Lanka was upgraded earlier this year through the approval of Banking Special Provisions Act by Parliament.
The World Bank earlier said SLDIS should now be strengthened institutionally and financially for the deposit insurance scheme to be able to effectively fulfill its legal mandate of protecting the financial sector stability.

CEB responds to red notice and disconnection claims

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Colombo (LNW): The Ceylon Electricity Board (CEB) responded to recent reports regarding the issuance of Red notices to more than 5 million consumers.

The CEB clarified that the disconnection rate observed this year is within normal parameters when compared to pre-Covid years.

In an official statement, the CEB assured that the reported disconnections are routine for the current year.

According to the CEB, consumers are typically required to settle their electricity bills within one month of consumption, and the majority of consumers adhere to this timeline.

The board explained that a red bill is typically issued after one month, with an additional grace period of 10 days provided. Following this period, consumers are duly informed about the potential disconnection of electricity services.

In the first 10 months of the current year, the CEB disclosed that 544,488 disconnections and subsequent power reconnections have taken place.

SJB Lawmaker Vadivel Suresh assumes Senior Advisor Role to President

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Colombo (LNW): Samagi Jana Balavegaya (SJB) MP Vadivel Suresh has assumed the role of Senior Advisor to President Ranil Wickremesinghe, the Presidential Secretariat announced.

In this capacity, Suresh will focus on facilitating the comprehensive integration of Hill Country Tamils into Sri Lankan society.

Notably, SJB recently removed Vadivel Suresh from the position of SJB’s Passara Organiser due to his vote in favour of the second reading of the 2024 Budget during a parliamentary session last week.

Sri Lanka and Chile commemorate Chilean Poet Pablo Neruda

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Colombo (LNW): To honor the 50th death anniversary of Chilean Nobel Prize laureate and poet Pablo Neruda, the High Commission of Sri Lanka in New Delhi, in collaboration with the Embassy of Chile in New Delhi, partnered with the Department of Mass Communication at the University of Kelaniya, the Sri Lankan High Commission in New Delhi, India said in a statement.

Together, they organised an event featuring the presentation of the book “සෙයිලාන් දූපතේ දීප්තිමත් හුදෙකලාව” (Ceylan Doopathe Deepthimath Hudekalawa) on December 1, 2023, at the University of Kelaniya.

The translated book, by Indrani Rathnasekara, captures a chapter from Neruda’s memoirs, “Ceilán: La Soledad Luminosa,” recounting his time in Ceylon from 1929-1930 as the first Chilean Consul.

The event saw the presence of Juan Angulo, the Chilean Ambassador in India concurrently accredited to Sri Lanka, as the guest of honour.

The inauguration included Senior Lecturer Wijayananda Rupasinghe, Head of the Department of Mass Communication, and Professor M. M. Gunathilake, Dean of the Faculty of Social Sciences, both from the University of Kelaniya. Indrani Rathnasekera, the translator, and Dr. Darshana Samaraweera, Deputy Director General of the National Institute of Education, played key roles in the event. The book was presented to the University of Kelaniya librarian and the Director of National Schools for circulation among schools.

This commemorative event served as a successful initiative to strengthen the ties between Sri Lanka and Chile, showcasing the potential for collaboration between Sri Lanka and diplomatic missions concurrently accredited to Sri Lanka from other capitals.

Currently, 99 foreign diplomatic missions are concurrently accredited to Sri Lanka from New Delhi, with the Sri Lanka High Commission in New Delhi acting as the focal point for their interactions with Sri Lanka.

Ambassador Samarasinghe addresses SL Peace Corps volunteers

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Colombo (LNW): On November 30, Sri Lankan Ambassador to the United States Mahinda Samarasinghe addressed the inaugural cohort of Peace Corps Volunteers set to depart for Sri Lanka on December 1, 2023, the Sri Lankan Embassy in Washington DC said in a statement.

The ceremonial event, held at Hotel Washington in Washington D.C., marked the 25-year partnership between the Peace Corps and Sri Lanka, emphasising U.S. support for the Sri Lankan Government’s priorities in English education development.

Rebecca Gong Sharp, Regional Director for the Europe, Mediterranean, and Asia region of the Peace Corps, acknowledged the support from the Government of Sri Lanka and local communities. She introduced Ambassador Samarasinghe as a dedicated and highly experienced diplomat and former senior politician.

Ambassador Samarasinghe, in his remarks, delved into the history of the Peace Corps in Sri Lanka, highlighting the opportunities it created and its impact on vulnerable rural communities, enhancing their English proficiency and employability.

Ambassador Samarasinghe also addressed the regional disparities within provinces and districts, emphasising the U.S. Peace Corps’ focus on collaborating with rural communities where English knowledge dissemination is essential. He underscored the significance of 2023, marking 75 years of bilateral relations between Sri Lanka and the United States, expressing appreciation for the Peace Corps’ initiative to strengthen the friendship between the two countries through people-to-people contact.

Carol Spahn, Director of the Peace Corps, conveyed her gratitude to the Peace Corps Volunteers, praising the hospitality of Sri Lanka and its people. She extended her well wishes to the volunteers, expressing confidence in their transformative experience in Sri Lanka.

It was noted that upon arrival, the twenty-three Peace Corps Volunteers will undergo an extensive three-month training in Sinhala and Tamil languages, local culture, and customs before commencing their two-year English Language Training as teachers alongside Sri Lankan teachers in the rural communities of Uva and Central Provinces.

Established in May 1960 by former U.S. President John F. Kennedy, the Peace Corps engages skilled volunteers in service opportunities across more than 60 countries. The Peace Corps envisions being a dynamic, forward-leaning champion for international service, defined by its energy, innovation, and development impact. The Peace Corps is headquartered in Washington, D.C.

LOT Polish Airlines boosts winter charter flights to SL in line with 2024-2028 profitable Asian destinations strategy

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A surge in Polish visitors to Sri Lanka this Winter/Spring season is expected due to the increase in direct Polish charter flights form Warsaw and other  Polish cities, to Colombo and Mattala airports. These include LOT Charters (a fully owned  subsidiary of LOT Polish AirlinesBoeing 787 Dreamliner)), SkyUp Airlines (Boeing 737-800 NG) and Enter Air (largest Polish charter airline and second largest in Europe), in addition to the regular Turkish Airlines’ flights carrying Polish tourists to Sri Lanka from Warsaw via Istanbul.

A fresh impetus to activating further interest in destination Sri Lanka, was given by the recent official unveiling of LOT Polish Airlines’ 2024-2028 Strategy, which identified Sri Lanka among  the profitable Asian destinations.

Sri Lanka’s Ambassador to Poland Dhammika Kumari Semasinghe, invitee of LOT PolishChief Commercial Officer Michał Fijoł to the unveiling ceremony, welcomed the news thatITAKA Travels, a top Polish tour operator, in collaboration with LOT Charters and its Sri Lanka partner,  will  operate direct flights from Warsaw to Colombo, from 4 January until 21 March 2024.

While ENTER Air began its  flights to Sri Lanka in November 2023, SkyUp Airlines will commence its first direct flight from Warsaw to Mattala on 18 December 2023, and for the first time, its second and third inaugural flights from Southern Polish cities Katowice and Rzeszów on 22 and 25 December, respectively, and continue until 16 April 2024. 

The Sri Lanka Embassy in Warsaw has continued to maintain the momentum of its destination promotional activities in creative ways using different platforms.  

Integrating trade and travel promotional activities, the Sri Lanka Mission continues to participate in public diplomacy events in different Polish cities and towns through its established networks.

Sri Lanka’s standing in Poland, as an attractive destination in Asia, has substantially increased since August 2021, which resulted in Poland’s ranking among the top ten tourism source countries for Sri Lanka from December 2021 until May 2022. The country has also been identified by the Sri Lanka Tourism as a new tourism generating country in Central Europe.

Embassy of Sri Lanka

Warsaw

06 December 2023

Minister unveils educational reforms, including digitalisation and exam grade revision, in upcoming pilot programme

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Colombo (LNW): Education Minister Susil Premajayantha, has announced the initiation of a pilot programme for the implementation of new educational reforms across all grades in the upcoming year.

The programme aims to digitise the entire education system with support from local and foreign sponsors.

Minister Premajayantha also revealed plans to conduct the GCE O/L Examination in Grade 10 and the GCE A/L Examination in Grade 12.

The 2024 budget allocates Rs. 237 billion to the Ministry of Education and an additional Rs. 280 billion for provincial education, totaling approximately Rs. 517 billion for education.

Special programmes for the educational advancement of children with special needs and the introduction of an inclusive education system are part of the agenda.

Efforts are directed toward STEAM education, emphasising science, technology, engineering, arts, and mathematics. The digitalisation of the education system will be introduced through a pilot programme in the coming year, spanning grades 1-5, 6-9, and 10-13.

Plans to revise student exam grades are underway, aiming for university completion before the age of 21. In the next year, 2,535 teachers will be recruited for estate school development, and training opportunities will be extended.

A special programme for early childhood development, targeting children aged 3-5, has been devised in collaboration with the Children’s Secretariat, National Institute of Education, and UNICEF.

Proactive measures are being implemented to fill existing vacancies within the education service before the next school year.

President allocates 40-perch land to Sri Lanka Law College

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Colombo (LNW): In a noteworthy development aimed at enhancing the facilities for students at Sri Lanka Law College, President Ranil Wickremesinghe has announced the allocation of government-owned land for this purpose.

The decision was made during a discussion held at the Parliament Complex on December 6.

President Wickremesinghe emphasised the historical significance of Sri Lanka Law College, set to celebrate its 150th anniversary in 2024, and its notable contribution, having produced three presidents.

Minister of Urban Development and Housing Prasanna Ranatunga conveyed that a plot of land owned by the Urban Development Authority would be provided to Sri Lanka Law College in accordance with the President’s directive.

President Wickremesinghe instructed relevant authorities to promptly develop plans for the immediate enhancement of the law college’s facilities. In the initial phase, a 40-perch plot will be allocated, with further allocation based on the comprehensive plan, following consultations with the Ministry of Justice.

Dr. Atula Pathinayake, the Principal of the Law College, noted during the event that in the school’s 150-year history, no land had been allocated to improve student facilities. He acknowledged President Wickremesinghe for the attention given to this matter.

The gathering included Secretary to the President Saman Ekanayake, Secretary of the Ministry of Urban Development and Housing W.S. Satyananda, Chairman of the Urban Development Authority Nimesh Herath, officials from the Attorney General’s Department, and representatives from the students’ union of the Law College.